Out of all the industries that have sprung up out of nowhere because of the tech boom, perhaps none has been as impactful as e-commerce. Everything is bought and sold online these days and there is no indication that this trend is slowing down any time soon.
Now imagine this, you have a great product that you are sure your customers will love. You have a durable competitive advantage compared to the same products in your industry and you are excited to make a fortune from your new venture selling this product. You ship your products out in a very generic-looking box and then your customers feel underwhelmed before they have even gotten a chance to test the product out. Does that sound like a huge detriment to your brand value? Well, maybe because it is.
Worry no more, however, because there is always the opportunity to increase your brand value and find your image in the marketplace by customizing your shipping boxes. Most people would not know where to start though, so here is a short rundown on the steps that you can take to make sure that your customized shipping boxes stand out from the pack.
. Establish a Sense of Identity
As you probably already know, Gucci is one of the most popular fashion brands in the world today. The reason why people want to identify with their products so much is that they have a very keen sense of who they are and what they can offer and they are able to manifest this identity into every single element in their packaging.
When you get your order from Gucci, you are dazzled by the minimalistic packaging of white on black, and you are impressed before you even open the box. This is the kind of effect that you need to go for — let your boxes do some of the talking and use them as a tool to establish your brand identity.
. Let Your Customers Respect Your Product
One of the most trendy things that some influencers do on social media today is unboxing videos. They buy the latest iPhone or the latest shoes from Christian Louboutin and then they unbox the items for all of their loyal followers to behold. One interesting thing that you can notice whenever these influencers do their unboxing videos, however, is that their judgment and appraisal of the quality of the product starts at the packaging. The “wow” factor never starts, for example, when the happy customer unboxes the latest Apple product and sees what’s in it, but when the box is taken out of the shopping bag. Good packaging and customized shipping boxes play an undermined role when it comes to establishing a sense of professionalism and sheer quality.
. Increase Your Rate of Return
So now that we have established that the packaging of your product can play a role in establishing a sense of product quality and give off a personalized feeling, the next step is to capitalize on it. Just like how a restaurant can charge you $200 for a meal that costs only $20 to prepare, you can significantly increase your margins by customizing your shipping boxes. The sense of proprietary respect and brand value that you are able to get from it is an incredibly powerful tool to give your business more credibility and therefore a more robust bottom line.
Now you know that as simple as a step it is to design shipping boxes, it plays a huge role in your overall e-commerce approach. A more customized experience leads to happy customers and happy customers means great business for years to come.