No matter what stage your e-commerce business is in, you need to be doing some form of e-commerce marketing. When trying to drive more customers to your online store it can be hard to decide where to start. Is organic social media the best option? Or perhaps Google PPC ads? Maybe even SEO.
Ultimately, it all comes down to where you are with your business, your existing online store traffic, and your marketing budget.
Google Pay-Per-Click Advertising
If you have the budget, then paid advertising might be the best place to begin. Google AdWords and other platforms allow you to target specific customers based on their interests and past behaviors. You can also set a budget that’s comfortable for you.
Start with a small hyper-targeted keyword list. For example, if you’re a pet supply store, start with keywords like “French Bulldog collar” instead of “dog collar” and “cat scratchers” instead of “cat toys.” You can then expand your list as you learn more about your customers.
Organic Social Media
If you don’t have the budget for paid advertising, then organic social media is the next best place to focus your energies. Platforms like Facebook, Twitter, and Instagram allow you to share your brand story, post photos and videos of your products and engage with your customers.
Make sure you’re actively using hashtags, tagging relevant accounts, and responding to comments. This will help you reach a larger audience.
Search Engine Optimization
Finally, if you want to bring traffic to your store over time, then you need to focus on SEO. This means optimizing your website for Google search results and publishing high-quality content that’s relevant to your target audience.
SEO can be a long-term investment, but it’s worth the effort. Start by optimizing your website for a few high-traffic keywords, and then continue to publish high-quality content that’s relevant to your target audience. This will help you slowly but surely increase your online store traffic.
No matter which route you decide to go, make sure you track your progress and adjust your strategy as needed. The most important thing is to get started and keep moving forward.
Conclusion
Ultimately, the best approach depends on your business and its goals. But no matter what you choose, make sure you’re tracking your results so you can see what’s working and what needs to be changed.
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