Once you know your business idea and market, you need to find the right digital marketing strategy to bring in potential customers and turn them into paying customers. Whether you’re offering childcare in Mount Albert or truck repair in Windsor, you need a solid strategy. A strong marketing plan should include your business’s values, value proposition, and key demographics, among other important things. It should also use strategies that work both online and offline.
Here are 13 ways to market your business that will help it grow in 2023.
1. Leverage social media
There are many appealing ways to connect with customers through social media. A business can talk about its products by posting photos or videos and responding to comments or messages. Social media allows customers to learn more about a business or its field. Engaging with customers makes them more loyal to your brand and improves how you treat them.
2. Create a blog
Blogs add information to a website or product page to help customers decide what to buy or find out more about a service. Depending on the strategy’s goals, blogs can be updated once a day or once a week, and posts should build authority and add value. Several companies have guest bloggers who add value or teach customers something new. When blog posts are shared on social media or other similar sites, they reach more people and could bring in more customers.
People type words or phrases into a search engine to find something specific or get an answer to a question. Web browsers are made to look for these words or phrases on websites or in articles and show the user the results. SEO that works well can put a company at the top of search engine results and can be used to target and segment customers in powerful ways. Even though keywords and phrases are important, companies also need to make interesting and useful content.
4. Request action (CTA)
A call to action tells the customer to do something, like ask questions, follow up, find out more, or make a decision. A call to action can be a question, an offer, a suggestion, or a way to make people feel like they need to do something right away.
5. Team up with influential people
Influencers are mostly people who have built up a following on social media or a group of people who like what they do. Companies can work with influencers whose goals or strategies match their own. Influencers can tell their followers about a product by using it, wearing it, or talking about it. If the sales systems and products of the company are in place, influencers can add value using their direct experiences with your product to get people to buy. Influencers in the same niche as the business can help it reach more customers.
6. Use email marketing to build an email list
Putting together a mailing list can help a business offer deals or get customers to come back. Email marketing keeps the company in front of the customer and allows the company to target specific customers by dividing the list into different groups. If a sports goods company wants to sell its newest in-line skates to people between 18 and 24, it might divide its lead list into different groups.
Because emails can be sent automatically, you can send customers personalized messages immediately and give them something for their time. Mailing lists let customers know about sales or special offers, share tips on using a product, or teach them about the industry it is in.
7. Create an affiliate program
Affiliate programs are a lot like working with influencers in that they let your customers do the selling for you. A person is an affiliate if they get a reward for every sale or referral to a business that comes from their website, social media platform, or other similar ways. Affiliates get people talking about a business, which can spread the word about its products and services to many more people.
8. Chat with your customers
A chat feature is a great way to answer questions or solve problems immediately. Customers can use chat to find out more about a service, find out how to fix a problem with a product, or ask about shipping times. Some modern chat features can send the conversation to the customer’s device, so they don’t have to stay on the company’s website to keep talking.
9. Consider hosting webinars
Webinars are usually learning or information sessions that take place on the web. Webinars can help new employees learn about the business or introduce a customer to the company. They are perfect for focusing on a single idea and showing it differently. There may be a question-and-answer session or a call to action at the end of a webinar.
10. Make customer profiles
Personas help you figure out who your customers are, what they like, and how they buy so you can serve them better. Any business that sells a product or service needs a customer to buy something. Companies can build on the personas they already have by researching their ideal customers to make their service even more personalized.
11. Give away a newsletter for free
Free is something that both small businesses and big companies can afford. When you offer a free newsletter, you show potential customers that you will give them free information from the start. Customers will know more about your business if you have good content.
12. Get more customers by asking them what they think
Ask people who visit your website to fill out a short survey about your business before they leave. People are happy to say what they think and often enjoy telling you about their online and offline lives. You can use a survey to learn about an industry, get customer feedback, or find out how happy your customers are.
13. Update your website regularly
Whether you’re a Rosedale plumber offering plumbing services or a flower shop selling bouquets, one of the main things that bring in new visitors and potential customers is content that is both new and useful. Keep your content fresh by writing a blog about the latest business news, key points from white papers, and hot topics in your industry. Search engines will also be more likely to find your site if it has new content.
Marketing is the skill of getting customers and keeping them. If you want to build a strong customer base for your product or service in 2023, the 13 tips above will help you do that quickly.