In today’s competitive ecommerce landscape, attracting customer attention and driving conversions requires more than just good product listings. One proven strategy to increase average order value and improve customer satisfaction is product bundling. Offering relevant product bundles helps customers find value while enabling businesses to sell more in a single transaction.
Let’s dive into the types of bundling strategies and explore the most common use cases for implementing them effectively, especially as personalized product bundle experiences become a customer expectation in 2025.
What is Product Bundling?
Product bundling is the process of selling multiple products together as a single package. Instead of purchasing individual items separately, customers are offered a group of complementary or related products at a combined price. This not only simplifies decision-making but often provides better perceived value.
Types of Product Bundles
1. Pure Bundling
In this model, the items included in the bundle are not available for individual purchase. Customers can only buy them as a set. This strategy works well for exclusive collections, limited-time kits, or curated experiences.
Use Case: A skincare brand releases a seasonal glow kit that includes cleanser, serum, and moisturizer, only available together during the campaign.
2. Mixed Bundling
Mixed bundling allows customers to either purchase the bundle or buy items individually. This gives them more flexibility while still encouraging the bundled option through discounted pricing or value-added extras.
Use Case: A tech accessories store offers a phone case, screen protector, and charger as a bundle but also sells each item separately. The bundled price offers a 15% savings.
3. Cross-Sell Bundling
Cross-sell bundling combines a primary product with related accessories or add-ons that enhance the main product’s utility. This approach is subtle yet effective at boosting cart value.
Use Case: A customer purchasing a DSLR camera is offered a bundle including a memory card, lens cleaning kit, and camera bag.
4. Upsell Bundling
Here, the bundle includes upgraded or premium versions of products to encourage customers to spend a bit more for added value or enhanced features.
Use Case: An electronics brand offers a regular Bluetooth speaker for $100, or a product bundle that includes a premium version of the speaker with a power bank and travel case for $130.
5. Personalized Product Bundle
One of the most exciting developments in ecommerce is the ability to create personalized product bundles based on user behavior, preferences, and purchase history. These bundles are dynamically generated for each user, offering curated combinations they are more likely to buy.
Use Case: A fashion website uses AI to offer a personalized bundle of a shirt, jeans, and accessories based on the shopper’s browsing history and style preferences.
Key Use Cases of Product Bundling
● Enhancing Customer Experience
Product bundles simplify the shopping journey by grouping relevant products. This removes guesswork and helps customers make quicker decisions, which is especially helpful in categories like electronics, beauty, or wellness.
● Increasing Average Order Value
Bundling encourages customers to spend more by offering greater value in exchange for a slightly higher total. It’s an effective way to increase revenue without increasing customer acquisition cost.
● Driving Sales of Low-Moving Inventory
Bundling slow-moving items with popular products can help clear inventory while still adding value for customers. This also reduces storage costs and waste.
Use Case: Pairing a bestselling face cream with a lesser-known eye gel as a limited-time product bundle to introduce users to more SKUs.
● Promoting New Product Launches
New products can be introduced more effectively when bundled with customer favorites. This builds visibility and drives trials without relying on heavy promotions.
Use Case: A brand launches a new herbal tea flavor and includes it in a personalized bundle with two top-selling teas for existing customers.
● Supporting Subscription Services
Many brands offer monthly or quarterly product bundles as part of a subscription model. These curated experiences keep customers engaged, create anticipation, and encourage repeat purchases.
Use Case: A pet supply company sends a monthly bundle of treats, toys, and grooming items tailored to the pet’s age and breed.
● Streamlining B2B Orders
In B2B ecommerce, bundling is used to offer standard kits for office supplies, medical tools, or manufacturing parts. It saves time for buyers who routinely need the same items.
Use Case: An office supplier offers a workstation starter bundle that includes a desk organizer, notepad set, and ergonomic accessories.
Bottom Line
In 2025, bundling is becoming smarter and more dynamic. Thanks to AI, machine learning, and behavioral analytics, brands can now generate personalized product bundles in real-time, increasing relevance and improving conversion rates. The shift from static bundles to intelligent, adaptive combinations is revolutionizing how customers perceive value and choice.
Whether you’re aiming to improve conversions, increase order value, introduce new products, or elevate your customer experience, product bundling is a strategy worth exploring. The key lies in offering value-driven, relevant bundles, especially personalized product bundles, that align with the unique needs of each shopper.
When executed well, bundling doesn’t just boost revenue, it also builds trust, encourages loyalty, and simplifies the buying journey. In the ever-competitive ecommerce space, that’s a winning combination.