As technology improves and evolves, communication evolves right along with it. Numerous new communication tools exist today that weren’t around even five years ago. But what are we doing with these tools exactly? That’s a good question. People might use them for entertainment purposes, for quick conversations, or for staying in touch with friends and a slash family. But there’s one thing that communication technology can facilitate even better, especially through text messaging: marketing initiatives.
With the massive amount of people who have cell phones, use text message technology, or have access to SMS in some way, it’s a simple fact that using text messages for marketing will provide better reach among your audience. You might have different reasons for wanting to expand your future. Perhaps you want to measure how well your marketing campaign is doing. Maybe you want to explore new ideas with potentially new clients. There’s also figuring out how to make good quality and more frequent impressions on your customers. Text messaging enables you to do all of this with a simple user interface and path of a few buttons. You just need to find a way to get your customers to opt in and let text messaging marketing software do the rest.
Scheduling messages is one of the best things that can come from using a bulk messaging system. Sometimes, a message has a very timely subject matter that must get out quickly. When the urgency or flexibility of a message comes into play, the ability to schedule it becomes a boon to the user. Instead of inundating customers at random times, scheduling messages also provides a more consistent way to get information out into the world. It streamlines communication, makes things easier for both you and your customers, and eventually helps improve engagement with your customer base.
Reach and brand awareness are both integral parts of running any marketing campaign or developing a successful strategy that works. So, reaching a large audience of potential customers/leads and retaining current customers is crucial. Fortunately, most SMS marketing software packages offer the ability to send messages in bulk. This enables you to reach that coveted audience quickly and easily. You can schedule these messages to go out at certain times, filter and divide them into different categories to reach certain customers for some a/b testing, and much more. What makes bulk messaging so great is its ability to expand your reach exponentially. All it takes is the right message to the right recipients to help you achieve your marketing goals.
Higher Open Rates
Another key benefit of text message marketing is higher open rates than emails or other types of messages. More people are likely to check a text message than they are some other form of communication. This can be quite a godsend for improving brand awareness or interacting with your customers. Imagine you’re selling insurance and your customers are looking for the best home insurance rates they can find. If your messages have higher open rates, your customers are more likely to find what they’re looking for and you can tailor your message accordingly. This is beneficial not only for the customers themselves, for your long-term success.
More Engagement With Customers
Text message marketing and SMS marketing allow you to engage with your customers in new, distinct, and incredibly unique ways. Using contests, social media, and other brand promoting activities, you can really get the word out about your brand and develop a sense of camaraderie with your customers. Engagement is an important part of that, and with unique technology to facilitate it, you should be able to engage better with your customers in a broad sense. Use technology to set up strong targeted texting campaigns and use the power of feature-rich text message marketing campaigns to engage with your clientele like never before. You’ll be glad you did.