Advertising is a cornerstone of modern marketing strategies, and with the proliferation of digital platforms, the landscape of advertising has evolved significantly.
One of the key aspects of digital advertising is the use of ad networks, which connect advertisers with publishers to display ads on various websites and apps like best ca online casino and all other gaming platforms. These ad networks come in various types, each offering unique features and targeting options. Understanding the different types of ad networks can help businesses choose the right platform to reach their target audience effectively.
In this article, we will be listing the five different types of ad networks you should be familiar with as a content creator.
Premium Ad Networks
This is one of the most popular types of ad networks. This premium ad network delivers high-quality ad inventory to advertisers. However, this type of ad network usually works with publishers and websites that have a large and engaging audience and also offer premium content.
The advertisers for this premium ad network offer ad placements like homepage takeovers, high-impact display ads, video ads and many more. These ads will be designed specifically to engage users and take a website’s engagement through the roof.
Premium ad networks offer high CPMs (cost per thousand impressions), and the standards for ad quality are exceptionally high. The premium ad network can also offer targeting options like demographic, geographic and behavioural targeting to help the advertisers reach their target. Yahoo Gemini, One by AOL, Admob by Google, Google Display Network and Adcash are some of the most popular advertising platforms offering this premium ad network.
Horizontal Ad Networks
Horizontal ad networks are ad networks that are much more focused on having a wider base of inventory for advertisers. For horizontal ad networks, targeting is known to be more generalized than normal, which means that while the quality of traffic could be lower, this type of ad network will still have the potential to serve up to a billion ad impressions per day.
Due to this, however, horizontal ad networks are often regarded as blind networks as advertisers are sometimes clueless about where the impressions will be served.
Horizontal ad networks work across a wide range of topics or industries. So, if you’re on a website about fashion and you see an ad for a new phone, that ad could be coming from a horizontal ad network. Most users of best casino South Africa mostly implement the use of this ad networks. These networks have a broad reach and can target many different types of audiences, making them popular among advertisers looking to reach a wide range of people.
Vertical Ad Networks
Unlike Horizontal Ad Networks, Vertical Ad Networks are topic-specific as it is always shown in publications that fall into a specific portfolio.
The vertical ad network can include a fashion ad network, a business ad network, a technology ad network and many more. Also unlike horizontal ads, the vertical ad network is quite transparent as advertisers will always know where their ads will be shown. This type of ad is mostly implemented by brand marketers to generate high-quality traffic.
While the volume can be low in some cases, the quality usually superseded due to how specific it is in targeting a certain audience.
Specialized or Inventory-Specific Ad Networks
Specialized networks are usually based on a specific type of inventory and sometimes can be device-specific, which can include mobile ad networks and video ad networks.
The mobile ad networks are considered to be a marketplace where publishers can easily sell ad units to advertisers on apps. Most developers utilise mobile ad networks to monetize their apps with ads while advertisers use mobile marketing to reach their audience.
Performance and Affiliate Ad Networks
Performance ad networks focus on delivering measurable results for advertisers, often in the form of actions taken by users such as clicks, leads, or sales. These networks typically use a pay-for-performance model, where advertisers only pay when a specific action is completed.
Affiliate ad networks are a type of performance ad network where advertisers pay commissions to affiliates (publishers or individuals) for driving traffic or sales to their website through the affiliate’s marketing efforts. Affiliates earn a commission based on the agreed-upon terms, which could be a percentage of sales or a flat fee for each referral. Affiliate networks provide a platform for advertisers to reach a wider audience through the efforts of multiple affiliates, while affiliates benefit from earning commissions for driving conversions.