The flyers have been used to promote business for the longest time, and the results have been excellent. But the market is shifting from physical shops to the digital market. Since the fliers brought success to business in the past years, do they still impact the digital era?
Although most entrepreneurs doubt this promotional strategy, it’s still simple and effective. The flyer distribution can draw your targeted audience’s attention to your brand, company, or services.
They are two types of flyers, namely:
- Door drops: are fliers that are not addressed to a household or specific person. About 5% of people will look at the unaddressed flyer on their doorstep, and 16% will put it aside and read it later.
- Addressed mail: This type is an email addressed to a specific person. Research shows that 57% of the audience will open the email immediately after it arrives and 28% within 28 days after receiving it. Before printing the flyers, you should consider the following
Qualities of an Excellent Flyer
For your flyer to be effective, you should develop an excellent design to attract your target’s attention. It should be
- Simple: the font and design should attract the reader.
- Legible: the flyer font should be easily read, even from a distance. It should be clear and direct too.
- Use the white space smartly: the flyer should have fewer words. The white space helps to lead the eyes to the information and prevents the text from overpowering the flyer, making it impossible for the reader to digest.
Here are the benefits of flier distribution
Benefits Of Flyers Distribution
Although there are many promotional strategy options, here are benefits that make flyer distribution so vital
Reach Targeted Market
Reaching the targeted audience plays a crucial role in flyer distribution. You may use flyers to catch customers’ attention in a specific location. It will help the audience to know the services and products you offer, increasing return rates. For example, if you have a cafe, you may distribute flyers to people in the neighborhood, which may work effectively.
Straight forward
Flyers are easier to read and understand because they are catchy and simply designed to distract the targeted audience. The flyer distribution shows your audience the services or products you offer, the venue, and why they need them. This simple and direct promotional strategy’s purpose is straightforward for anyone to understand.
Easily Accessible
Unlike other promotional methods, flyer distribution goes direct to your customers. This method takes the promotion campaign directly to the client’s doorstep or hand, meaning your clients won’t miss the message. When distributing the flyers, you may get the clients’ reactions to your brand.
Easy to produce
Some marketing campaigns take a long time to plan and implement, but flyers are easily printed and distributed. The flyers will save you money and time since once they are published, they can be distributed by the sales team, reaching your target customers as soon as possible
Conclusion
Flyer distribution might look old-fashioned, but it is vital for business since it creates brand awareness. It’s simple compared to other promotional strategies; the main reason most entrepreneurs still use it is cheap and precise.