What is the best way to attract someone’s attention than by turning on a screen full of lights and colours in front of their eyes. A fashion that started from the giant screens of Time Square in New York and arrived at the circular ones of Piccadilly Circus. A fashion that has finally taken hold in the commercial activities of large companies and, more recently, also in small shops.
It is no coincidence that scientific studies have also shown the importance of a great visual communications, that can develop in the potential customer an indelible memory of the place and of the products sold in it. It is even important to reinforce memory and increase the references to other forms of advertising.
Thus, we will discover here some ways through which to be able to use led walls in a creative way, for example MacroPix ones, to redefine a public space and integrate it more towards a newfound sociability, for augmented reality as happens in playgrounds around the world. But also, for shops, homes or sport events. Making a distinction between indoor and outdoor led wall.
Indoor led wall
Home Led wall –
A tip to fill an empty space inside a large house can be to use a series of led wall screens on a long wall of a corridor. The eruption of a volcano with its warm and intense colours or the tranquillity and silence of an open aquarium will make the most of what until recently could in effect be considered as a useless space.
Store Led wall –
The first impression given to customers is represented by advertising, thus by the image you give about your company or your brand. For this reason, it is essential to be able to lead customers inside your store, catching their attention. That is why led wall screen turns useful – as shown by the most important brand worldwide. It is not possible not to insert one inside your store to show that you are in step with the times.
Outdoor led wall
Architectural Led wall – One of the examples in this sense is certainly the entrance of the Milan metro for a more dynamic vision of sociality, as well as greater integration between society and technology to make the apparently unused spaces lost in the concrete rivers that belong to large cities more pleasant. Depending on their use and to better integrate with the surrounding environment, these special LED walls can also be produced in shapes that recall more a work of art.
Event led wall –
Have you ever attended, over the last few years, a concert in a sports hall or a major sporting event such as a Premier League or Six Nations match in rugby? Here, you will certainly have noticed the unmistakable presence of led wall screens around you. Not only to advertise the event in question in the surrounding streets but especially inside the stadium and around the playing field, for example. It is a great way to attract the attention of the public but also to make the event itself more interactive!