With Instagram’s audience exceeding 2 bln users, the desire of at least 57% of business accounts to increase their presence is more grounded. So, those who are just starting their entrepreneurial path from scratch have a fat chance of facing organic growth on the platform as it was, say, a couple of years ago.
Read up to equip yourself with useful tricks and strategies to propel a “newborn” account and discover where to look for the best hashtags for Instagram.
Start With a Good Plan to Get Half the Job Done
You shouldn’t worry about missing out on an effective way to reach nearly half the world’s population. The odds are 50/50 that your target audience is there. So, in the case of online sales, as in any other sales, the product is the key.
Therefore, decide on what you are entering the market with. Then it’s a small matter, you need to understand how much it will be in demand. To do this, create a portrait of your client based on the following characteristics: age, gender, and GEO.
Instagram seems to be a win-win option, since the ratio between different user groups is more or less even. However, the core is made up of users aged 18 to 24 from India, America and Brazil. The number of women and men is also balanced with a slight percentage advantage in favor of the latter.
These indicators are extremely basic and require further clarification for successful marketing campaigns, such as marital status, education, values, etc. However, this way you will be sure that the platform has the audience you are interested in. For example, Instagram is blocked in China and a number of other countries, which automatically reduces any of your efforts to zero.
Once you have figured out what to sell and to whom, it’s time to get more technical.
Tie a Ribbon Around Your Business Page
The developers themselves actively encourage e-commerce on their platform. The first thing you need to do is initially create your page in business account mode to get access to full statistics and link it to Facebook to get the right to targeted (official) advertising.
Once this step is completed, proceed to profile design. This is usually composed of:
● A long-lasting profile picture. Many experts claim that the look of your profile page is better to hold a profile photo related to your company such as a logo or a product image. Yet, it doesn’t really matter what you choose. The thing is to connect the photo to the username, so choose the one you are ready to likely stay with you for a long time.
● A telling username. To ensure your profile shows up for the right queries, include the most common ones in the name. . A unique brand can also work well being already well-known offline, such as Zara. Again, to make a local business successful, having a keyword guarantees more views from the target audience.
● A well-written bio. Describe what you offer briefly but succinctly. Provide relevant information about the product and its features. Clearly describe the areas of business, terms of purchase and delivery, prices and the benefits of subscribing to your Instagram. You can also offer discounts, promotions, gifts, etc. The main thing is not to ramble and fit into 150 characters.
● Detectable contact info. Don’t make a potential client look for your number and address. You can add action buttons to Instagram. The easier it is to reach you, the higher the chance that the user will take advantage of this opportunity.
● Customized highlights. Even though highlights are not related to the header, being placed right under, they also catch the user’s eye. This format serves great for simplifying navigation or providing answers to frequently-asked questions missed in the bio section. Here you can talk in more detail about services and prices, post reviews, report on promotions, etc. The limit of a hundred folders makes content ideas near to inexhaustible.
That’s all you can do to start the game. Then it’s up to the content. However, you can play it safe with the right hashtags.
Discover How to Get Top Instagram Hashtags for Any Niche
Apply hashtags to better your content’s ranking in search results. It is possible to find top Instagram hashtags manually. Yet, save yourself a couple of hours or even days with the Hashtag Generator by Inflact.
This tag finder is an online tool powered by artificial intelligence that provides the best options to drive your target audience directly to your content. With a database of over 12 million hashtags, you can track relevant tags for any product or niche.
If it is not enough, advanced search is also available. Choose tags not only by keywords, but by photo and post URL. Write a few sentences and experiment with more specific variants.
Conclusion
Either way, gaining followers overnight is near to impossible. It is patience and an ongoing effort which bear the fruit. Keep using a tag generator and make sure people are happy when they land on your account to see growth over time.