The fintech landscape is fiercely competitive.
To truly capture market share, you must ensure your ideal customers can find you, not just on traditional search engines, but also on the growing number of AI-powered platforms.
Conventional SEO is still relevant – traditional Google results still account for 90% of the global search market – but it now comes with a new sub-branch: Generative Optimization (GEO).
The key is to integrate GEO tactics into your existing SEO strategy so that your brand is as visible as possible across both traditional and AI-driven search results.
Yet you may struggle to find the time and resources to understand what this shift entails, such as the differences between GEO vs SEO, or which GEO techniques work best for your brand.
That’s where a fintech SEO agency like Mint Position, which combines top-ranking SEO experience with GEO expertise, comes in.
The new battleground for fintech visibility: SEO meets GEO
The rise of AI-driven search and content aggregation has been explosive.
Google’s Large Language Model (LLM) (known as Gemini) now features in 74% of Google search results. These snippets answer your search question directly, without the need to click through the usual list of blue links.
Your brand’s new job is to feature as a source in these AI-generated responses – but you have to aim for queries that will require deep research.
Your potential customers are much more likely to click on these links if the topic is complex enough to require them to investigate more, look into visual data on your website, check and compare insights, and review different sources.
If done well, this type of content can improve both SEO and GEO performance.
This overlap is part of what Justin Calderon, founder of Mint Position, a leader in hybrid SEO/GEO strategy, calls “visibility diversification” – a marketing strategy that aims to ensure your website increases online visibilty across search engines and LLMs at once.
Today, relying solely on traditional SEO leaves you vulnerable to shifts in search behavior, which will increasingly favor brands that can feature directly within AI-generated answers.
The good news is that GEO techniques can make a huge difference here. Recent research from a team of academics calculates that they can increase the chances of you appearing in AI results by as much as 40%.
But how do you actually achieve this enhanced visibility in the age of AI-driven search?
6 key strategies for GEO content optimization
AI algorithms now use much more than keywords; they use natural language processing (NLP) to understand the context around a search term and find the right content.
This means creating content that directly addresses user intent and answers questions in a clear and structured manner. The following techniques are ways of achieving this.
- Write like people talk. Forget just stuffing keywords. Answer questions directly, like you’re explaining it to a friend.
- Aim for more brand mentions. Prove you’re an expert by getting mentioned on other trusted websites. AI looks for this.
- Keep things clear and simple: Use clear headings, lists – make it easy for AI (and people) to grab the info.
- Think “mini-expert” articles: Instead of one giant post, create a bunch of focused articles that really dive deep into specific topics.
- Make smart videos: Short, helpful videos with clear titles that answer common questions are great for catching AI’s attention.
- See what AI sees: Use AI tools to track your brand mentions in AI answers and see where your traffic is coming from.
This may sound like a lot of work, but not embracing these techniques means you risk getting skipped over when people use these AI tools to find answers. Meanwhile, your competitors who do get this will be right there.
Bottom line? You could miss out on a lot of new customers.
Mint Position: Your partner in navigating the GEO era
The emergence of Generative Engine Optimization makes one truth clear for fintech leaders: neglecting to optimize for AI systems means risking irrelevance.
A strong SEO foundation remains vital, but a successful GEO strategy is now unlocking new levels of visibility and customer acquisition.
At Mint Position, we recognize the complexities of creating content that resonates with both humans and AI bots.
That’s why we’ve evolved our approach to offer a new hybrid approach, including:
- AI-Driven intent research: We analyze AI-generated search results to decipher user intent, crafting content that speaks directly to both human needs and AI understanding.
- Expert-enhanced, journalistic content: Our content blends unique industry insights with rigorous, fact-checked research, providing the answers that earn the trust of AI algorithms.
- Strategic brand mentions: We don’t just create content, we strategically build brand mentions across relevant platforms, marking them as key indicators of authority for AI.
- Rapid, sustainable growth: Our integrated SEO and GEO approach is designed to drive organic traffic and, most importantly, attract qualified customers for your fintech business.
The GEO era presents a pivotal moment for fintech. Those who adapt swiftly will gain a key advantage.
With proven results guiding over 40 companies globally to SEO success, Mint Position is uniquely placed to apply this expertise to the new world of GEO.
Ready to seize the opportunities of this new AI-driven world and accelerate your customer acquisition?
Connect with the Mint Position team, and let us demonstrate how our GEO-focused content strategy can propel your fintech business to new heights.