“Gamification” is a term we heard a lot in recent years. From business to education, even in gaming, it emerges everywhere. And we can say – unironically – that it’s a game changer. Let’s look at what gamification is and how it works.
“Gamification” is a term that refers to the introduction of game-like elements in different settings, mostly non-game ones. The goal is to increase user motivation and increase engagement and satisfaction. Gamification is used in many areas, including one where you wouldn’t expect it: casino games.
You may find the key elements of gamification familiar from social games, especially on smartphones:
These elements tap into the competitive spirit of humanity, our innate desire for recognition and achievement. Add storytelling to the mix; you have a perfect tool to captivate and immerse users or customers.
If you take a look at the games at ZAR Casino, they confirm what some say – gambling is a lonely form of entertainment. But this is changing thanks to companies like Genesis Gaming, which adds an extra layer of excitement to the mix with experience points and achievements, or Livespins, which integrates slot machine streaming with betting and chat uniquely and innovatively. The latter received the industry’s recognition at this year’s EGR B2B Awards.
Another great example of gamification is the language learning app Duolingo. With its daily lessons and the rewards it offers its users, it turns language learning into an exciting game: users can progress through increasingly tough levels, get experience points, and even have a leaderboard.
You can find examples of gamification everywhere, from fitness apps to LinkedIn and everything in between.
Gamification is a great tool to boost customer loyalty, user excitement, and efficiency in certain settings. It works because it taps into the innate motivators of the human psyche: competition and a sense of accomplishment.
This is what makes gamification tricky to implement. When used correctly, it can increase customer engagement, sales, and educational outcomes. When used incorrectly, it can do more harm than good, even triggering the users’ tendencies for addiction.
Gamification isn’t just a buzzword; it’s a dynamic force transforming various fields. From language learning to innovative gaming experiences at online casinos, gamification taps into our competitive nature. Yet, implementing gamification requires finesse, as its power to boost engagement and outcomes comes with a responsibility to balance potential risks.