In the modern world, it is not enough to be a good criminal lawyer, it is important to sell your services and advertise them in a quality manner. This is where a criminal defense marketing strategy can best help you. This will help you stand out from the crowd and help your potential customers find you. The main thing is to decide on the right strategy or turn to reliable professionals.
Marketing will help you:
– Increase brand awareness
– Traffic and lead generation
– Find new clients
To do this, you need to think over and follow a well-thought out law firm marketing strategy. If you do it right or use a good marketing company, you will get tons of high-quality leads that you can then turn into customers.
Let’s break down the main marketing tools that your crime protection firm should use.
1. Law firm website design.
Does your company have a website? If so, how often do you update it, and do you do it at all?
Lawyers who work only on the recommendation of former clients do not even think about making a website for their firm. And if they do, they are quite ordinary and unremarkable.
This is currently a big mistake because the Internet is now the main platform for promotion. More and more people are looking for a lawyer online. Therefore, your website should be modern, user-friendly, and informative. It will be a big plus if you make it convenient for mobile phones as well.
The site must contain:
1) your services, industries, and states/cities where you work
2) tell your potential clients why they should choose your firm and why you are the best. Showcase your testimonials, awards, experience, and case results.
3) you need to add a simple contact form. Leave your contacts and preferably several (phone, mail).
2. SEO for lawyers
After you fix your site, set it up and make it attractive enough, you need to start promoting it.
Seo allows you to optimize it, thereby reaching a higher level in Google and other search engines.
That will help connect the pages of the site to the relevant search queries. That is, when a person types “criminal lawyer” in the search, he will have your site and all the others with the same topic.
3. Local SEO
This includes increasing the visibility of search engines for queries in a specific location, such as “criminal lawyer near me” or in Chicago.
But in order to be at the top of the search results, you need to work hard on SEO.This mechanism will help you find customers in your city. It is very convenient, but also very difficult. But using all SEO mechanisms correctly, you will be able to do this and people from your city will be able to find you quickly.
4. Ppc for lawyers
In other words, this is called pay per click, thanks to which you can get a large number of potential customers.
The point of this ad is that you are buying traffic, not getting it organically.
This option is suitable for those who do not want to spend months on SEO but want to climb in the Google rankings in the near future. But such advertising has an obvious drawback. You pay per click, and legitimate keywords are quite expensive. If you do everything well, in the end, you will earn more from such advertising than you lose.
Thus, we can conclude that if you use all marketing techniques or at least one of them, then you will be able to increase the position of your site in search engines, which will lead to new customers. Most importantly, do not forget to change strategies, monitor their work, and maintain the working condition of your site. If you can’t handle this on your own, it’s best to contact a professional law firm marketing agency. They will help you reach a new level of promotion and earnings, saving you time. In this case, your only task will be to make the right choice of agency. Check out their cases and reviews, find out what mechanisms they work with: And also decide on your budget and goals. These assignments will help you choose a good agency and take your company to the next level.