The rise of live streaming has transformed the way businesses connect with their audience. In addition, the demand for a reliable live streaming tool has surged, enabling businesses to go live seamlessly while reaping the benefits of essential features such as branding, captions, live unified chat, analytics, etc. OneStream Live emerges as the frontrunner, providing a robust cloud-based solution that empowers businesses and brands to schedule and live stream their content across more than 45 social platforms and the web. As a leading player in the industry, OneStream Live has not only mastered the art of live video streaming but has also revealed the secrets to harnessing its potential for business success.
In this article, we will learn about the wealth of knowledge shared by OneStream Live, unveiling vital tips and strategies for harnessing the power of live videos. Whether you are a budding entrepreneur or a seasoned marketer, these insights will equip you with the necessary tools to leverage live streaming effectively.
Tips To Harness the Power of Live Video
1. Invest in a Live Streaming Tool
To kickstart your live video journey, it is crucial to invest in a reliable live streaming tool like OneStream Live. Such tools provide essential features such as pre-recorded streaming, external RTMP Streaming, live Studio, hosted Live Pages, captions, live unified chat, branding tools, and analytics to enhance your live streaming experience. For example, businesses like The North Face have utilized live streaming tools to live stream their outdoor adventures, engaging their audience in real-time and building a strong brand presence.
2. Identify Your Target Audience
Before diving into live video streaming, it is vital to identify your target audience. Understanding their preferences, interests, and demographics will help tailor your content and make it more relevant and engaging. Take inspiration from Tesla, a pioneer in electric vehicles, who effectively identifies its target audience of eco-conscious individuals and utilizes live video to unveil new product launches, generating excitement and driving conversions.
3. Select Social Platforms Wisely
Not all social platforms are created equal, and it is essential to select the ones that align with your target audience and business objectives. For instance, if your audience is more professional and business-focused, platforms like LinkedIn and Twitter may yield better results. Conversely, if your audience is skewed towards a younger demographic, platforms like Instagram and TikTok may be more suitable. One prime example is Sephora, a beauty brand that leverages Instagram Live to showcase makeup tutorials and engage with its beauty enthusiast community.
4. Tell a Compelling Story
One of the keys to captivating your audience during live video streams is to tell a compelling story. Craft a narrative that connects with your audience emotionally and brings your brand’s values to life. Take Red Bull as an example; they use live video to showcase extreme sports events, giving viewers an adrenaline rush while effectively promoting their brand as synonymous with adventure and energy.
5. Embed on your Website
Maximize the reach of your live videos by embedding them on your website. This allows visitors to access your live content directly from your webpage, increasing engagement and website traffic. A great example of this strategy is how Nike embeds live streaming of sports events on their website, providing a seamless viewing experience for sports enthusiasts while promoting their brand and products.
6. Collaborate with Influencers
Influencer collaborations can significantly boost the impact of your live video streams. Partnering with relevant influencers who have a strong following in your niche can expand your reach and credibility. Companies like Samsung have successfully utilized influencer collaborations in live videos to promote their latest electronic gadgets and connect with their target audience authentically. OneStream Live allows you to invite up to 10 guests to your live sessions, making collaboration a breeze.
7. Run Paid Advertising
To amplify the reach of your live videos, consider running paid advertising campaigns on social platforms. Target your ads to reach your specific audience, ensuring your live streams reach a wider and more targeted viewership. An excellent example is how Wendy’s, a fast-food chain, utilizes paid advertising to promote their live video Q&A sessions with their CEO, directing interested viewers to tune in and engage.
8. Use Short-form Content
In an age where attention spans are shrinking, incorporating short-form content in your live videos can effectively capture and retain the interest of your audience. Create highlights or snippets from your live streams to share across social media platforms, enticing viewers to watch the entire video. The National Geographic channel employs this strategy by creating bite-sized clips from their live wildlife encounters, generating curiosity and driving viewership.
9. Include a Call to Action
Don’t miss out on your live video’s potential to convert viewers into customers or subscribers. Include a clear call to action during your live streams, guiding viewers to take the desired action, such as signing up for a newsletter, making a purchase, or subscribing to your YouTube channel. For example, fitness brand Peloton encourages viewers to sign up for free trial sessions during their live workout videos, effectively converting interested viewers into potential customers.
10. Optimize Video SEO
To ensure your live videos are discoverable by search engines, optimize their SEO elements. Use relevant keywords in the title, description, and tags of your live videos. Additionally, consider adding transcripts or captions to your videos, making it easier for search engines to index and rank your content. Companies like TED Talks optimize the SEO of their live videos, enabling their thought-provoking content to reach a broader audience and gain higher visibility
Wrapping it Up
With OneStream Live, you can effortlessly schedule and stream your content across more than 45 social platforms and the web. From popular platforms like Facebook, YouTube, and Instagram to lesser-known platforms, you have the freedom to reach your audience wherever they are. Bid farewell to the hassle of individually streaming on each platform—OneStream Live simplifies the process by offering one platform to rule them all. Not only that, OneStream Live allows you to customize your live streams with your brand elements. Add your logo, graphics, and overlays to your videos, giving them a professional and consistent look. Stand out from the crowd and reinforce your brand message while captivating your audience with a visually appealing live streaming experience.