I’m not all that into dating right now, but the Hily app got my attention.
I believe it should be trending. As a twenty-something from LA who takes pride in being media literate, I just don’t know why it isn’t.
The Hily dating app offers up what so many people in my circle want: authenticity and creative advertising for two.
What is Hily?
Hily dating app that was founded in 2017. Now, it’s got enough engagement to be in the top ten of straight dating apps.
Their slogan “Date as You Are” is pretty straight forward. Hily dating is about being yourself.
You join, create a detailed profile that shows your passions, true personality, and beliefs, then you connect with people.
Why Hily Innovative Approach Requires a Different Thought Process
Is Hily fake? No, but it needs to be judged in a unique context.
This isn’t like other dating apps where the whole point is the final result. Hily focuses on authenticity with features like detailed user bios, icebreakers to start deeper conversations, and a recommendation algorithm that cares about genuine compatibility. It seems to be about having fun while being yourself.
If you embrace that, which should be all of our goals for 2025, Hily is a good thing.
Perspectives on Hily Ads and Features from a Branding Gal
I found Hily through this video. I think it’s really well done, and it caught my enough. That was enough so that I installed the app to check it out.
Check out this clip featuring a Halloween activation done by Hily. They did a great job with the violet color scheme and integrating the slogan. Kinda fell in love with Labradoodle who was an active app user and had great things to say about online dating.
As I was exploring Hily I took this compatibility quiz. Proud to say I passed. I guess that means I’m a catch. It’s a fun addition and goes to show how much authenticity and compatibility make online dating better.
Hily in 2025: Fun and Authentic Dating Innovator
2025 is going to be about fun and authenticity cause we all need to know we can trust the people we allow into our circle. I think Hily is going to emerge as a pioneer in this niche because they are changing how we think about online dating.