In 2022, the world had a revolution in digital. After Tweeting with its chatbot, ChatGPT, the entire world started talking about the possibilities of artificial intelligence (AI). ChatGPT was it that upended the entirety of the planet? Opportunity, seized by global businesses pouncing on an opportunity that lay so within that it hoped to help the industry gain a good reputation.
According to Forbes, with the inclusion of computer vision AI, the digital marketing domain of transformed into an opportunity that everyone was looking forward to. As a result, this will help in actively reshaping the entire online journey for everyone. Rather than considering it theoretically, one should focus on its practical implementation.
It was a daunting task for marketers to embrace AI technology in the digital marketing domain in the beginning. Well, perhaps they were not ready to watch the revolution happening just yet, to embrace AI into every aspect of our lives. But the ongoing change of times made them bend towards the change with an open heart and open mind.
AI’s few best technologies are enhanced targeted advertising/enhanced personalization, automated content creation, and augmented reality (AR). They are mentioned as follows in detail:
1. Targeted advertising/Enhanced Personalization:
Segmenting your particular data to a given audience is important as it requires leveraging customer data. Use AI for analyzing behavior and preferences.
AI-driven marketing tools are the very reason why Digital Gravity is one of the prime examples of companies that offer social media marketing services. These are more relevant and personalized messages that are created for people.
Maintain privacy and use of data from the former without compromising the data or privacy. That will mean that audience transparency is handled very carefully.
Before any such feature is implemented, an agency should be familiar with the technology it is being implemented on. They should be concentrating on ethical considerations and basic to ensure that their brand goals and objectives align as well.
Learning and testing on small-scale implementation is important to get valuable insights for broader deployment. Therefore, this is done to create a balance between responsibility and balance.
2. Automated content creation:
The AI revolution seems to be incomplete without automation. An example of a digital marketing agency using dynamic and responsive content using AI, is First Growth. Therefore, by communicating with the consumers individually, marketers utilize resonating, dynamic, and responsive content.
Thus, by practicing the automated content creation process, brands can stay up to date with the rapidly changing environment of the market. It not only boosts your creativity but also significantly improves your operational efficiency.
To save both resources and time, start by focusing on the tasks that include repetitive content. For understanding their capabilities and limitations, use AI tools to carry out experiments on a small scale. Therefore, ensure brand voice is accurate while reviewing and editing AI-content.
3. Augmented Reality (AR)
Computer vision AI is said to be the origin of Augmented Reality (AR). This technology allows you to move further than a standard marketing practice. They offer new, enriching, and engaging experiences.
A large portion of brand perception, as well as influencing all of the shifting consumer behavior, is at play. These lessen the gaps between the action of the real world and digital engagement.
When using the technology of augmented reality (AR), it is necessary to begin with a clear objective. When working on immersive (virtual try-ons, immersive experiences, and interactive product demos), you should take into account the value you bring to the user.
4. Predictive analytics
Using predictive analytics, marketers can more accurately analyse consumer behavior. In this way, social media marketing services can be accessed by them proactively. It helps to get more satisfaction rate and customer retention.
New set of skills
Now, it is the time for the marketing team to reflect on the newer skill sets in the utilization of AI tools, application of ethical AI and the analysis of the data. Hiring or upskilling new talent may be a result of this.
Just Trynna Sumup
Digital marketing has gone through an extensive change since the introduction of AI. However, it is still ongoing. And it’s served as an advanced analytics and personalization for its campaigns over the years. To do this in the future, organizations should be using the power of AI and the adjustments that may help them live in the future for several years.