Basking in the glory of web 2.0, every up and coming business has to present their A-game to get ahead in the competition curve. Leveraging technology is a fool-proof way to acquire robust digital agility and profits. When it comes to digital marketing, Email marketing has evolved as one of the choicest options for brands, beating social media marketing.
For the uninitiated, Email marketing involves building a lasting relationship with existing customers and potential clients by sending emails. With the blessing of technology, businesses can completely automate their email marketing campaigns which makes them economical, swift, and efficient.
5 reasons that make brands opt for Email marketing
- An economical approach: advanced online platforms, like Weave, deliver email marketing services at an extremely affordable price which doesn’t leave SMEs with a dent in their capital.
- Convenient: a blast email strategy involves sending the same email to a mass of subscribers. These are quick to prepare with the smart use of pre-designed templates and drag-and-drop interfaces. Aesthetic appeal is all it takes to shoot up the click-to-open rate, which lingers around an average of 15%.
- More targeted marketing: make use of data analytics to find a target demographic and then use a sophisticated platform to target a particular segment of your subscriber list with a particular type of email.
- Better understanding customer behavior: the click to open rate can give business owners a closer look at their customer behavior and what floats their boat. This can bring a dramatic improvement in how businesses tailor their campaign to make them more effective.
- Boosting visibility boost: simply put, brand visibility is what encourages a customer to look at the product along with the brand attributes. Good brand visibility builds trust in a brand which is essential for sales.
Top 6 Email Marketing best practices
- Create a catchy “subject” to intrigue your reader to open the mail.
- Connect to your customer by delivering engaging and relevant content that will not only catch their attention but also hold it there.
- Tailor the tone of the Email according to your brand’s image and customer demographics.
- Limit your blast emails and customize them to make them not look like a blast email.
- Include a clear call-to-action. You may use it twice and even in the headline.
- Personalize your emails as much as you can to really build a connection with the reader.
Pick the perfect platform for your Email Marketing Campaign
Packages
The best email marketing platforms offer an unlimited number of messages and progressive pricing packages. So, you will be charged depending on the volume of your subscribers. Such an approach is perfect for new businesses with limited capital.
Service on the go
Whether you’re on a holiday or in a boardroom, you must pick a platform that has a mobile-friendly interface for its users. So, you can keep a check on your email marketing campaign anytime and from anywhere across the globe as long as you have your cell phone with you.
Campaign tracking
Platforms backed by sophisticated email marketing software arms you with the tools to track results so that you can get a better insight into customer behaviors. This makes room for you to customize messages, perform A/B tests on your messages so that you can constantly fine-tune your marketing campaigns.
Tools for customization
Businesses must be empowered with the tools that help them edit the email design template so that the email aligns perfectly with the personality of the brand. It also helps to tailor emails to appeal to the unique taste of different demographic sections of your subscriber pool.
Versatile
Choose a provider who can not only offer email marketing services but a range of other services. This makes the operation very organized and effortless. SaaS platforms like Weave employ advanced software offer payment options, automate scheduling, team management, analytics to make informed business decisions, online review management, and a lot more.
Support
Go for a platform that will offer you support whenever you or your employees are in need of it. So, 24*4 customer service is absolutely non-negotiable.
Want to avail the best of technology and software to enhance your new business?