Video content is becoming increasingly popular because of the rise in influencer marketing. Video content is a better option for a generation that doesn’t like ‘forced advertising’. They can feel more connected to influencers and have fewer problems with them.
Video content is important
Instagram is the most used social media platform for influencer marketing. YouTube for videos is second. Instagram is now fully incorporating video content into its posts, stories and IGTV, IG Live, IG Live and Reels. You might be thinking, “Surely this is enough to surpass YouTube in influencer marketing?” There is a difference in the content that is posted on each platform.
Video content is more popular than photos among influencers because it can be more descriptive, informative or opinionated than photos. A photo may be seen in one second, while a video might take up to 15 minutes. It’s clear that a video can say more than one caption when used for product promotion. In order to promote products, influencers often show the product in action, demonstrate how they work, or give reviews. In fact, content can be categorized by the 9 best types of social media videos to understand how they’re being used by influencers.
Video content is more popular with the audience because it gives the impression that influencers are more authentic. The voice behind the Instagram photos is more important than the perfect snaps. This creates a trusting relationship between the influencers themselves and their followers.
Although video content is more costly than photos for brands, there are many other benefits. Influencers can help a brand by sharing existing content or creating content. This can have long-term benefits, such as increased brand awareness. Influencers love to create content for their personal brand. They can customize the look and feel of their account as well as regular content.
Video content and the types of influencers
You can create endless content on any of the top social media platforms. Influencers often produce video content in the areas of fitness, lifestyle and food.
Understanding your audience is key to creating any kind of content. Influencers are people who have a passion for the work they do. Influencer video content is not about the influencer, but the audience. To better understand the demographics and interests of the audience, questionnaires and polls will be often created and posted. Engaging video content requires a deeper understanding of the audience’s needs, questions, and curiosities.
Travel
When it comes to video content, travel influencers often fall within the same category as lifestyle influencers. Many travel influencers post videos as vlogs (video blogs). The audience can go on an adventure with the influencer, discovering new places and learning new cultures. These videos will be uploaded to their YouTube channel. However, YouTube influencers from travel have amassed impressive followings on Instagram too, due to the highly visual nature of the platform. Q&As are a popular option for travel influencers who want to share the details of managing a 24/7 life.
Fitness
Video content is a big market for fitness and sport influencers. You need to understand the basics of what they do, and how they are influential, before you can start creating videos. While you may see many Instagram influencers showing off their six-pack, the best fitness influencers are the ones that explain how they did it. YouTube is a great place to record tutorials about specific exercises or other topics. Unboxings and hauls have become a popular video type among fitness influencers. They will often be done in collaboration with brands that have gifted the influencer new equipment or clothing for their gym.
Video content is shared via social media channels
While YouTube and Instagram are the main platforms for Fitness and Travel influencers (and most of their content is shared on these platforms), we have not yet seen TikTok. While these three platforms are the most popular for influencers, they can also be used for other types of content.
YouTube is ideal for long, detailed videos such as those made by fitness and travel influencers. YouTubers spend a lot of time editing videos and creating themes and features for their channels. To anticipate videos, viewers prefer to see channels with a consistent style and able to follow a posting pattern. You can use several free video editing programs. Experienced influencers may pay more for more powerful tools.
Instagram is a hub for influencers, as it has constantly updated its platform to offer multiple ways of uploading video content. You will see the most influential people in the categories of fashion, beauty, lifestyle and fashion. These influencers are likely to post styling videos and make-up tutorials through the various media channels.
TikTok’s video content is quite different, so it’s interesting to consider this platform. It’s fascinating to see how brands have managed to work with influencers in this space, which has 15 second videos. TikTok is a great fit for those with short attention spans or a dislike of advertisements. They create videos that are easy to miss and seem natural. The platform is being used by influencers from many different categories to share original content as well as partnered content. Foodies love it! They post step-by-step instructions and cooking videos.
Conclusion
If you are interested in working with influencers to help boost your marketing goals via video content, we encourage it. You can often have a greater brand exposure by working with influencers, without having to even create the content. I recommend you visit Heepsy to see the full range of content.Find influencers that will be in perfect alignment with