Logan Paul is gaining media attention this summer with his outrageous accusations that Floyd Mayweather owes him a sizable sum of money for a fight that occurred a year ago. Yet, the renowned YouTuber’s money comes from more than just battles and social media partnerships all over the world.
Logan Paul invests the most of his time on his sporting endeavors, much like his brother Jake. His YouTube channel has only published seven videos over the past 12 months, one of which was a live feed from the Slap Fighting Championship. This was co-hosted by Logan and Arnold Schwarzenegger.
Logan Paul vs. Mayweather money
Logan fought Floyd Mayweather in a boxing match in June 2021. Paul and Mayweather were able to generate a lot of interest in their exhibition fight, with one million pay-per-views sold, which helped them make a lot of money. The truth now reveals that the promised fee was not paid to the YouTuber.
Logan was supposed to receive a relatively small fee for the fight – $250,000, according to the contract, according to givemesport.com. He did, however, monetize his fame. He received 10% of the pay-per-view fight’s profits. This is roughly $5 million, according to rough estimates. If we add the show’s promotion fees and the viewing share, the total fees will be around ten million dollars.
Anyway, as the YouTuber stated, some of the proceeds from the fight were tainted.
When asked how much Mayweather is alleged to owe Paul during an interview on Andrew Schulz’s Flagrant podcast, Paul replied, “Millions.” Schulz pressed Paul for more information, to which he replied, “No, I don’t think so. Probably just under 5 million, over 2 million. Yeah, like enough for me to say]pay me my f***ing money”.
Not only fights and YouTube
Logan Paul faced rapper and actor KSI twice in the ring. In the summer of 2018, their battle was announced as one of the main events for the influencer and YouTube communities. Their second match took place in 2019, and KSI won. Because they now both own the Prime brand, a sports drink sold in all major retail chains, you could say the fights were the backstory of their joint business partnership. Prime Hydration is $29.99 for a 12-pack and $1.99 for a single bottle.
The beverage’s biggest goals, according to the influencers, are taste and hydration.
Logan revealed that their beverage contains 10% coconut water and 825 milligrams of electrolytes.
Blue Raspberry, Orange, Tropical Punch, Lemon Lime, Grape, and Ice Pop are the current flavors.
A story about the forest in Japan
Logan Paul not only makes millions of dollars, but he also loses a lot of money. During a trip to Japan in 2017, the YouTuber shot a video in a forest where a suicide was most likely to occur. The video received six million views in a single day.
In a written post and video on Twitter, Paul apologized for the video.
The story received an unexpected sequel at the end of 2020. Planeless Pictures, the company that shot and promoted the film Airplane Mode (in which Paul played a fictional version of himself), sued Paul for $3.5 million. The scandalous “Suicide Forest” video was the reason. According to the company, it hampered the film’s promotion.
Hypetrain Insights
To summarize, remember to research influencer biographies and sources of income, but also try to understand the YouTuber’s audience. Analyzing the interests of influencers’ audiences is important because it allows you to better target your advertising messages. That’s why we’d like to share some insider knowledge about Logan Paul’s YouTube channel.
Let’s get started.
An advertising partnership with Youtuber is recommended to cost $40,000. The majority of his audience consists of young people aged 18 to 24. Logan Paul’s audience enjoys watching RiceGum content, among other things. For example 1 collaboration with PewDiePie costs millions. Why? You can read the article about how did PewDiePie get famous on our blog.
In fact, Logan Paul exemplifies how well he understands his audience and how to capitalize on the attention he receives. His fortune is estimated to be $45 million in 2022, according to the media. This includes revenue from advertising and social media partnerships, as well as sales of beverages.