Here is what 3 thought leaders had to say.
AI Transforms User Feedback into Smarter Digital Product Decisions
AI is fundamentally changing how digital product teams make decisions by closing the gap between user feedback and product action. Most digital products collect huge volumes of open-ended input but historically, this qualitative data was slow and hard to analyze. AI changes that by instantly structuring feedback, detecting patterns, and surfacing what users actually care about.Instead of relying solely on usage metrics or gut instinct, product teams can now understand
why users churn, struggle, or love certain features. That leads to better roadmap prioritization, faster iteration cycles, and more confident decisions.At Blix, we focus on empowering product and research teams to analyze qualitative feedback at scale without losing nuance. When AI is applied thoughtfully, it doesn’t replace human judgment—it sharpens it, helping teams build digital products that are truly aligned with real user needs.
Gal Orian Harel, Co-Founder & CEO,
BlixSmarter Lending and Risk Management Through AI
AI is revolutionizing consumer finance by helping lenders and financial institutions make smarter, faster decisions. By analyzing vast amounts of data AI can assess risk more accurately than traditional methods. This enables lenders to offer fairer, personalized loan options while reducing defaults.AI also enhances fraud detection, spotting unusual transactions in real time to protect both institutions and consumers. Beyond lending, AI-driven insights help financial companies optimize investment strategies, forecast market trends, and improve customer experiences through tailored recommendations. Ultimately, AI empowers finance professionals to make data-backed decisions, streamline operations, and better serve their clients in an increasingly complex financial landscape.
Alison Bennett, Consumer Finance Specialist,
pdloans247AI Is the Quiet Power Behind Smarter Digital Tools
AI is powering smarter decisions most clearly in digital products, where speed, clarity, and accuracy matter to everyday users. I see AI’s value in how it transforms complex inputs into simple, actionable results. Users don’t want to wrestle with formulas or assumptions—they want fast, reliable answers they can trust.AI helps by learning from usage patterns, catching inconsistencies, and improving calculations based on real-world scenarios. It can anticipate common mistakes, guide users toward better inputs, and personalize outputs based on location, pool type, or usage habits. The result is a product that feels less like a calculator and more like a knowledgeable assistant. When applied thoughtfully, AI doesn’t replace decision-making, it sharpens it, helping users feel confident that the numbers behind their decisions actually reflect their real situation.
Jason Keeley, Founder,
Pool Calculator 
