Worldwide entertainment and media have been going through a massive evolution since the beginning of the 2000s. During this short and fascinating period of time, we have seen loads of changes, rising of new technologies, and much more.
For example, there was a time when we had to go to a cinema hall to watch the latest films. However, later on, the torrent websites, such as pirate bay, arrived in the market and changed the scenario entirely. It became easier to access the latest movies and watch them at ease in the comfort of your sweet, sweet home.
Nonetheless, many people didn’t consider this movie-watching experience to be too premium. That’s when the uprising of the OTT platforms began (fortunately) and offered us the “luxuriousness” we were looking for.
As you can see, the world of entertainment has changed pretty massively over the years. But, what’s been going on in the industry right now?
Keep reading, and you’ll find it out yourself!
5 Evident Changes In The Entertainment Industry
Like every other segment in the world, the digital age has entered the entertainment industry as well. We are not complaining about it, though, especially considering the positive impact it has made on our run-of-the-mill movie-watching experience.
So, let’s talk about it a little.
Change – 1: Multi-Channel Experience Has Become The New Norm
According to various research modules, the general audience likes to watch user-generation clips and content on their phone simultaneously.
Hence, the media companies are taking advantage of it by letting their users create a video and share the same through the platform. It, in turn, has made the overall experience even more engaging and increased the content reach even more.
YouTube can be an excellent example of the platform offering a multi-channel experience to its viewers. Here, you can find both longer, as well as shorter, user-generated content or clips. You can share them on other platforms as well!
Change – 2: An Improved OTT Content
Since the inception of YouTube, Netflix, or Amazon, the popularity of OTT platforms has begun increasing rapidly. It feels more premium, offers unique content, and gets delivered without the involvement of any third-party operator.
So, what’s changing in this segment of entertainment?
For starters, the OTT platforms are trying to make their content more mobile-oriented due to the sudden rise of smartphone users. Besides, most shows are being created based on actual events, too, as it’s more popular amongst the audience.
Finally, the OTT content creators are also offering a more personalized experience to make the experience more relatable and engaging.
Change – 3: Integration Of Voice Search Technology
The digital age is all about offering a convenient experience to the users and, that’s where voice search technology comes in. With such a fantastic feature in your hand, you can search for your favorite movie or TV series easily.
Hence, to offer a more personalized experience to the viewers, many OTT platforms are integrating voice search technology in their systems.
Change – 4: Well-Curated Programs
Amazon and Netflix, due to their massive library, have been offering curated content to their viewers since the beginning. Due to this reason, you can find it suggesting new videos or TV series based on your past viewing experience.
For example, if you are more into thriller shows, you may find Netflix putting in similar movies in your suggested list. All thanks go to AI and machine learning, of course!
Change – 5: Downloadable Content
Previously, you could only use the OTT platforms for streaming shows. Therefore, it was impossible to watch anything if your internet connection was weaker than usual. Nonetheless, the service providers have improved this issue by integrating the “download” option.
Thus, now, if you want to watch something later, you can simply download the video on the platform. There’s no need to use your data anymore while watching the show.
Conclusion
Unlike any other critical segment, such as healthcare, the digital transformation in the entertainment business is more focused on money and marketing.
The organization involved in the same are working on this aspect by improving their user experience and overall personal engagement.
Hence, you can expect this division to be more centered on the viewers and their individual viewpoints as a whole.