Entertainment provides the typical person with an escape from unpleasant realities. Many individuals are willing to pay a premium for access to entertainment that helps them rest and unwind.
Identifying and meeting this need has become an area of expertise for specific individuals. In recent years, Nigerian musicians have made a name for themselves as the continent’s most popular performers.
Wizkid, Burna Boy, Davido, Fireboy DML, Rema, CKay, and Tems, among others, have successfully headlined international concerts throughout the globe in 2022.
This has ensured the spread of Nigerian Afrobeats throughout Europe, America, and beyond. Former US President Barack Obama often uploads his summer playlist, which always includes at least one or two Nigerian musicians.
Football players and other athletes commonly listen to Nigerian Afrobeats music, as seen by dressing room films. This prompted the question, “What makes Nigerian Afrobeats so good and so appealing to global audiences?”
First, it is essential to recognize that Nigerians work, attend school, and typically reside worldwide. This significant number of Nigerians consists primarily of young people who routinely listen to these musicians. When they listen to their music in the presence of their contemporaries who also appreciate it, interest in the genre of music increases.
Second, Nigerian Afrobeats music is characterized by highly danceable rhymes and remarkable lyrical prowess, with artists blending English, local versions of English, and indigenous Nigerian languages. This affords musicians the option to create rhythmic music that their fans like.
In addition, Nigerian music producers play a significant part in disseminating their music through the instrumentals they employ to enhance the sound of their artists.
To make Nigerian music so appealing, the producers take advantage of the fact that music is merely words and requires superb instrumentals to sound pleasant to the audience and provide the instrumentals to keep listeners dancing.
Finally, Nigerian artistes are no longer merely musicians or performers. Due to their immense fan base, they have become synonymous with company marketing. Employing their skills and making them the face of their campaigns is a common practice among corporations, capitalizing on the artistes’ notoriety and influence.
For instance, betting in Nigeria is a major activity among the youth, and several betting companies have utilized these artistes for their advertisements.
Similarly, mobile phone manufacturers such as Tecno, Infinix, and Samsung employ prominent artistes as brand ambassadors in an effort to expand their global visibility.
This year, Nigerian musicians have delivered a plethora of great songs for their international admirers to dance to. Okay has headlined concerts in Portugal, Switzerland, the United States, the United Kingdom, Tunisia, and other countries.
Burna Boy has played in Finland, the United States, the Netherlands, France, and the United Kingdom, among other countries. He has distinguished himself as the most successful African musical export of 2022. Significantly, Tems became the first Nigerian artist to debut at the top of the Billboard Top 100 this year, a milestone in her career.
Nigerian artists bring much happiness to their global audience through their work, and they have performed alongside the world’s finest performers in 2022.