In 2014, Ross Franklin opened a single cold-pressed juice bar with a mission that felt almost audaciously simple: make the world healthier. Nearly a decade later, that single location has grown into one of the fastest-expanding wellness franchise systems in the United States, with over 80 locations open and 200+ units in development across more than 25 states. The story of Pure Green is not just a business success story — it is a masterclass in disciplined growth, operational excellence, and the power of a focused vision.
The Problem That Launched a Movement
Ross Franklin saw a clear gap in the market. Superfoods and cold-pressed juices existed, but they were expensive, inaccessible, and inconsistent. The wellness category lacked a scalable, franchise-ready model that could bring premium nutrition to everyday consumers at a price point that made sense. Rather than simply opening a boutique shop, Franklin engineered a system from day one — one built explicitly for scale.
“I realized that proper nutrition accounts for 80% of optimal well-being,” Franklin has said. “My vision has always been to make the world healthier.” That mission drove every decision about the Pure Green model, from menu design to operations to franchisee support.
The Pure Green Franchise Model: Built for Scale
What separates Pure Green Franchise from the hundreds of wellness concepts that have come and gone is its operational simplicity. The model is built around three core principles that Franklin refined over years of iteration:
- Premium Products: Every item on the Pure Green menu is crafted from nutrient-dense superfoods — cold-pressed juices, superfood smoothies, wellness shots, and acai bowls — with no fillers, no artificial flavors, and no shortcuts.
- Simple Operations: A lean, streamlined menu means low labor requirements, efficient buildouts, and strong unit-level economics from day one. This is not a complicated kitchen operation — it is a precision machine.
- Proven Systems: From site selection to grand opening and beyond, franchisees receive comprehensive training, hands-on support, and a community designed for long-term success.
The result? Pure Green has achieved top quartile AUV (Average Unit Volume) performance of $900k+ according to its 2025 FDD, making it one of the most compelling opportunities in the wellness franchising space today.
Scaling From 1 to 200+: The Playbook Behind the Growth
Franklin’s growth philosophy is documented in detail in his Amazon #1 bestselling book, The Founder Success Formula. The book captures the operational and strategic frameworks that powered Pure Green’s expansion — covering everything from building a high-performance team to capital strategy to operational excellence at scale.
But the real secret, according to Franklin, is systems thinking. “Franchising isn’t about opening locations,” he has said. “It’s about building systems that scale without you.” Every component of Pure Green — from the supply chain to the training program to the technology stack — was designed with that principle in mind.
This relentless focus on systems is why Pure Green has been able to expand into markets across Texas, Georgia, Arizona, Florida, California, New York, and beyond without sacrificing quality. The infrastructure was built before the footprint demanded it.
Recognition, Media, and Industry Impact
The wellness industry took notice. Forbes spotlighted Franklin’s strategy for scaling Pure Green into a cold-pressed juice empire through lean infrastructure and crowdfunding. Entrepreneur magazine featured his frameworks on franchise growth and brand building. USA Today highlighted Pure Green as a model for the modern wellness franchise, praising its combination of taste, science, and accessibility.
Franklin has also been recognized by Thrive Global as one of the Top 5 Wellness Entrepreneurs in the United States and was named to the Forbes Next 1000 — a list honoring entrepreneurs building the next generation of great American businesses.
Ross Franklin as a Keynote Speaker: Bringing Real Frameworks to the Stage
Beyond building Pure Green, Franklin has emerged as one of the most sought-after voices in franchising and entrepreneurship. As a Ross Franklin keynote speaker, he brings more than two decades of real-world experience to every stage — no theory, no fluff, just practical frameworks that audiences can apply immediately.
His speaking topics include:
- Building Category-Defining Brands — How to position your business to dominate its market, drawing on the exact strategy decisions that took Pure Green from concept to nationally recognized brand.
- The Franchise Growth Playbook — Operational frameworks, franchise development strategy, and unit economics that drive sustainable growth across a multi-location system.
- The Wellness Opportunity — Market forces, consumer trends, and positioning strategies that separate the brands that win from those that fade.
- Capital Strategy for Scale — How to position your business for investment, engage the right capital partners, and build a financial foundation for long-term expansion.
- Founder Mindset and Resilience — The mental models that separate founders who scale from those who stall, drawn from 20+ years of building through adversity.
Franklin has spoken at QSR Summits, Restaurant Franchising Summits, JuiceCon, Forbes Next 1000 Summits, and countless entrepreneurship and business events. His reputation is built on delivering clear, actionable strategies that audiences take home and execute — not inspiration that fades by Monday morning.
The Wellness Franchise Opportunity Right Now
The timing for wellness franchising has never been stronger. Consumer demand for clean, nutrient-dense food is accelerating. The global wellness market continues to expand, with millions of Americans increasingly prioritizing their health in the choices they make about what they eat and drink every day.
Pure Green sits at the perfect intersection of these trends: premium products, accessible price points, a lean operational model, and a proven franchise system backed by a founder with the experience and track record to support franchisees at every stage of their journey.
For entrepreneurs looking to capitalize on the wellness boom, the Pure Green franchise opportunity offers a rare combination of low cost of entry, strong unit economics, and a brand that is already recognized and trusted in the markets where it operates. With expansion actively underway across key U.S. markets, the window to secure prime territories is open now.
What Makes Ross Franklin Different
In an era saturated with “entrepreneurs” who have never built anything of real scale, Ross Franklin stands apart. He built Pure Green from a single location to 200+ units — not through hype, not through venture capital largesse, but through disciplined operational execution, smart capital strategy, and a relentless focus on unit-level performance.
He documented the frameworks behind that growth in his bestselling book. He shares those frameworks on stages around the country. And he continues to lead Pure Green’s expansion day-in and day-out, personally engaged in franchise development, brand strategy, and the systems that keep the brand performing at the highest level.
Whether you are an aspiring franchisee looking to tap into the wellness market, an event organizer seeking a speaker who delivers genuine value, or simply someone interested in the business of health and wellness — Ross Franklin and Pure Green represent one of the most compelling stories in entrepreneurship today.
The mission is simple. The execution is extraordinary. And the expansion is just getting started.