Real estate business models have radically changed their positions, methodologies and approaches. Although the objective remains the same as always (sale and rental), the times and demands of the clients are different. Consequently, also those of the agencies. In this Kingdom Valley, article the team will see the preferences most used by individuals in sales and rentals. How to buy, sell or rent fast is, more than ever, one of the keys to success.
An inevitable transformation
The goal of the real estate sector (regardless of the size of the project) is the same, even from its initial situation at the beginning of the 20th century: to sell, buy or rent properties. Sales methods were modernizing; This is a fact. However, looking back, many will be able to affirm that it has never undergone such a drastic change in its history as that of the last three decades.
The entry of the digital age made the traditional real estate model seem old and almost obsolete. But we shouldn’t get confused on this point; it is the way in which clients or interested parties are obtained that has changed and not the real estate business itself. Despite the emergence of new technologies, negotiations continue to be drawn up, built and completed offline or in person.
Do you have an idea of how people’s search habits changed, on a general level? How to buy, sell or rent fast has become an obsession for customers or interested parties; And by extension, achieving that goal has carried over to franchises, agencies, and freelance real estate agents around the world.
Get property and people
The real estate agent has to develop a double task: to get properties to sell or rent and people who want to buy them or get a lease. Although they may seem similar, this split entails different characteristics, responsibilities and management practices.
The truth is that the client trusts their real estate agent more than ever before. For the most part, those who want to sell, buy or rent jump into this real estate action with a greater knowledge of the sector than a few years ago. But, since that information has been “picked up” in almost all cases directly from the internet, it often has gray points that only a specialized agent can resolve.
Today’s client feels that they are qualified to carry out this difficult undertaking, and yet they usually end up putting it in the hands of agencies or real estate advisers. And they do well.
The sale from the graph
New customer preferences have changed. For decades, people looked to newspaper advertisements for their future home, or resorted to them when selling their apartment. Then real estate publications and guides appeared. These products, generally financed by the main agencies in the sector, exercised a narrow selection of the offer and exhibited in their “graphic showcase” a somewhat biased profile of the market.
The franchises and companies that own the global market, advertised on radio and television; and for small zonal agencies it was enough to achieve the regional recognition that a publication with close distribution could provide. But everything changed in the early ’90s, with the possibility that these ads had (at unusually low costs) an even intercontinental reach. The digital age was here to stay.
How to buy, sell or rent fast
The speed to buy, sell or rent, today is synonymous with efficiency. The sales team of Taj Residencia housing society has been using a number of different techniques for the buying, selling and renting. Search preferences by customers and stakeholders relegated newspaper ads to last place. If anyone had made this claim in the mid-1980s it would have been a mockery. Let’s see together what the current preferences are, from least to greatest in their degree of importance.
Classified in newspapers
As we said, classified ads have been almost banished to the last level among the preferences of those looking to sell, buy or rent a property. Only a few guides or specialized publications remain alive or have gone digital.
Social networks
Social networks occupy a place of importance in the lives of the youngest and also adults. However, those who use them to start their searches or promote real estate actions are not able to position them among the preferred tools, allocating them more to recreation.
Regional tour
Advancing in the preferences most chosen by those looking to buy, sell or rent quickly are the regional tours. In this sense, the mythical “For Sale” or “For Rent” signs have not disappeared and are still being used effectively. As a primitive sales tool, it hasn’t fared too badly.
Real estate agencies
For those who search on foot or turn to social networks to buy, sell or rent, agencies remain in the average of the list, in search preferences. In almost all cases, the interested parties reach the real estate agencies having previously passed through several filters. As a counterpoint, it is estimated that those who appear at an agency to sell or rent their apartment have already made the decision to work with it; previous field study through the internet.
Digital ads
The real estate sale and rental platforms have remained among the preferred tools for as long as a decade. The comfort of being able to visit the properties almost from the living room of the house or from the table of a bar, they choose them as the second most important modality in our list.
Real Estate Websites
Blogs, portals and specialized websites are in fashion and compete hard to position themselves and achieve the greatest capture of real estate leads. The possibility of combining reliable information on real estate with inserted advertisements, works as an excellent methodology for customer traction; and it achieves that today it is the most used mechanism in the world to start a real estate search.
And you … What modality did you ever use to sell, buy or rent a property? Is it the same as you would use today? We would love to hear about your experiences.
If you find yourself in a situation that you cannot solve on your own, do not hesitate to go to Naya Pakistan Housing Scheme. A team of professionals will be at your disposal and will help you throughout the process. We are waiting for you!