The real challenge to dominating the fragrance industry is crafting a deliciously attractive aroma matched with branding that tells a story. You want your clients to feel a certain way whenever they spray cologne on their bodies. A sense of sex appeal or mystery that goes with them as they move throughout their day.
That is why your business must combine the power of your unique fragrance with glass cologne bottles designs that extend that wonderful aroma through engaging packaging. For example, you wouldn’t want a scent for men to be placed in a pink heart necessarily. Therefore, while there may be a market for that, there are other options.
Surely, the packaging itself is almost equal important to the fragrance itself and draw customers’ eye in shelf. Suggested reliable perfume bottle suppliers like Coverpla from France, Al Glass from Spain, Abely from China and etc.
What Characteristics Make Cologne Unique?
When your company is considering how to choose a cologne bottle or, what kind of cologne bottle design would work best for the brand, you may want to spend extra time thinking about why your cologne is different in the first place. Does your brand use natural scent varieties to offer aromatherapy benefits? Is your scent profile targeted to certain aspects of life like love, ruggedness, or sensuality? Do you source your ingredients from organic or eco-friendly areas?
All of these determine part of your brand story and help inform what kind of custom cologne bottles will work best to reach your target market. The strength of your scent also matters. For example, if you have a particularly potent fragrance, you may require a dispenser that only allows a small burst of the aroma instead of a heftier spray. Or, if subtler, glass cologne bottles with open mouths give clients more access to your luxurious cologne.
The same goes for the scent trail of your particular fragrance brand. Longer-lasting trails that gently waft into the air as the customers walk around may speak to smaller glass cologne bottles that don’t require as much raw cologne as larger glass cologne bottles would.
The Relationship Between Colognes and Their Packaging
Your fragrance is by far an essential selling point of your brand. That is why you want your packaging to tie into that fragrance by supporting the same appeal and design to tell the story of your unique aroma. Quality glass cologne bottles should hint at the fantastic scent profile hiding inside. This can be everything from choosing the right color of the glass to picking a logo aligned with your company profile.
You have an advantage that most other industries do not enjoy. You’re in the luxury industry and can explore designs without fearing you are shutting out specific markets. Consumers want the complete experience of your story, which gives you more room to be creative with your customized glass cologne bottles.
How to Choose a Cologne Bottle Based On Fragrance Style?
Choosing a cologne bottle design has more to do with psychology than function. Imbuing your design with characteristics that convey your brand’s values to consumers is very important, even if they cannot clearly articulate what they are seeing.
For instance, a company that creates a men’s cologne based on an outdoorsy brand may want more of a sturdy, stocky bottle than a slim, delicate option. A cologne based on classic scents sourced from the Italian Riviera may wish to use designs aligned with themes of wooden yachts, café dates, classic cars, and high fashion that appeal to the opposite sex. The brand story matters the most, closely followed by the actual functional need like size, spray, and glass thickness.
Where to Start?
It can be a real challenge to start this custom glass cologne bottles process. That is why working with an experienced and professional manufacturer as Abely makes a significant difference. This supplier focuses on one-stop perfume packaging who is well-known in Europe and the States markets.
One quick consultation can go a long way to improving your overall marketing and brand presentation, and now let our qualified technicians provide high-quality knowledge to help guide you along the way. Reach out today by phone or through our website to schedule a consultation.