Global SEO should be the first thing in a website owner or entrepreneur’s mind when catering to customers from different regions.
Your website can benefit from an overhaul, with specific changes to target and bring in international traffic.
Here are 5 ways on how you can Optimize your Site for an International Audience.
Identify the Regions You Want
It’s usually not enough to aim for a global audience- you will need to specifically target regions and countries if you want to be seen by potential customers.
It’s recommended that you sit down and create a list of countries you want to rank for. The list might be shorter or longer depending on your budget and business goals. It also helps to be accurate as to not leave out a potential customer base that can put you on the map.
What Search Engines Are They Using?
Google might be the leader in search engines but there are some countries that use a different search platform. Your job is to determine this, look up SEO strategies that work with that particular search engine.
Yandex is popular in Russia, while Baidu is the main search platform in China. Once you’ve identified which search engines to work with, you can then proceed with worldwide search engine optimization.
Check the Native Language
Later on you will need to accumulate information on what language your target regions are using for translation and localization purposes. It’s an essential part of global SEO and one you shouldn’t leave out of your to-do list.
Analyze the Competition
If you’ve done SEO before then you should know that checking the other side of the fence is a must. Analyzing the competition is mainly done through analysis tools so you’ll have an idea of what keywords they’re using. Then, depending on your goal you can either compete for the keywords or fill in keywords that haven’t been used yet.
You can also check for branded keywords in the process. For global SEO you can enter the domain of the competitor in Domain Overview and peruse the data to your advantage.
Some of the more important stats include the site’s domain score, the non-branded organic keywords, dofollow active links and keyword gaps. You can consult with a professional SEO firm to come up with a strategy to try and beat the competition.
Identify Effective Global Keywords
Global SEO works differently than local or traditional SEO due to the fact that some of the English keywords do not translate well to the country you’re targeting.
You may need to spend more time doing global keyword research compared to local SEO. You might also need to use different tools per region and for every region or country you want to rank for.
Global SEO firms such as Delante can set up all these global SEO methods to give you a jump-start over the competition. All you need is a solid strategy, the right target region and a well-designed set of content to make it happen.