It’s hard to find someone who doesn’t listen to music. You’re likely to walk past someone with headphones in, nodding their head or tapping their hand because their favorite song is playing. Now imagine if the music they were listening to were yours—that would be an amazing feeling.
For most aspiring musicians, the goal is to put their art into the world. While it’s a daunting experience, it’s the perfect way to launch your career in music. However, the main issue is getting your music heard by the right people. Don’t worry; we’ll provide insight into how you can do so.
Use Music Distribution Services
It’s easier than ever for musicians to get their music heard with the number of platforms available. There’s Spotify, Tidal, and Youtube, to name a few. So what’s stopping you from doing so? It’s probably the associated fees.
Each time you want to upload a song, certain platforms make you pay a fee. That could be annoying and can take away from your earnings. Instead, use a music distribution service. You’ll only have to pay an annual fee and can upload any number of songs you want. Furthermore, it’ll get you onto various platforms, giving you access to wider audiences.
Build a Brand
One thing you’ll notice about famous music artists today is their brand. Having an identity is essential because it gives fans something to connect with. Furthermore, you’ll need to really sell yourself to people to get them interested in your music.
Being a “salesperson” isn’t for everyone, but it’s vital to your music career. So your music needs to be good, and you’ll also need an image or aesthetic synonymous with your sound. For example, the late Prince had a great fashion sense which was visible in his live performances. He would also be seen in flashy purple outfits, which people attributed to his hit song and album Purple Rain.
You don’t have to do the same (unless you really want to), but you get the picture. The branding you decide on for your career will be instrumental to how popular you become. What type of clothes do you wear? Is your sound generally happy, or is it on the darker side? That’s why it’s imperative to figure out what’s the best approach to take.
Increase Your Social Media Presence
A social media presence is something no budding artist can live without. We live in a day and age where most people use social media—over 4 billion, to be exact. That’s a lot of eyes and ears that are waiting for the next best thing. But you need to make yourself visible on social media.
The primary platforms most post music on are Facebook, Instagram, Twitter, and YouTube. That’s where they get a lot of views since most people use these daily. There’s also TikTok, which has become more popular over the last couple of years. You can use that platform for smaller insights into your journey.
Some people think it doesn’t work. However, you want to be proactive instead of reactive. Say your music starts blowing up, and fans want to hear more; your social media accounts are the first place they’ll look. If you have a few, you’ll retain that buzz around your name, which is imperative to creating a foundation to build on.
So bombard these platforms with your music as much as possible. Although you may not go viral yet, it’s only a matter of time before your sound catches the ear of a few people.
Always Make Time for Networking
Aspiring artists should always make time to network. One of the best ways to do so is in person. You should go to festivals, concerts, conferences, or other music events and talk with people. Figure out what they do and how you can help them. In turn, you might create a relationship where both parties can benefit. You could show them your work and have them pass it on to others.
As great as in-person networking is, you should also do your best to network on social media. Meeting people in positions of power in the music industry is tough, but you can always reach out to them on a platform. Some may respond immediately, while others will take some time. Making contact is the first step to getting your music heard. After a few back and forths, they may want to schedule a physical meeting where you can showcase who you are.
Here’s How You Get the Right People to Hear Your Music
Getting your music heard by music industry specialists can take time and effort. But with the right attitude and persistence, your music career will slowly begin taking off.