Has there ever been another time in human history when there was as much information available as there is now? The answer is, a resounding no! We are constantly online, often flooded with advertisements and branded content. We research more and we share our opinions on things we purchase. If you think about it, even a person who is moderately active on social media is an influencer whose micro-reviews impact how their network perceives your brand.
This growing number of channels and platforms that brands can use to reach people — and that people can use to reach brands — is a boon and a bane. On the one hand, there is the limitless possibility of learning more about your audience and receiving feedback on your product, on the other hand, businesses are fighting for attention in a crowded marketplace, competing against other businesses, influencers, and creators. So what can you do to help your ecommerce business stand out from the crowd? We have some tips for you below.
Be Useful to Your Customer
People are often searching for answers online. As an ecommerce business, the first thing you should do is to make sure that your business is visible and helpful when a customer is searching for a product or solution. How can you do this? Your ecommerce business should invest time learning as much as possible about your customer and the problems they are trying to solve. You should then allocate resources to deliver value to your customer. Creating relevant content for specific channels, keeping your audience engaged, and delivering personalized content and service are all ways to be useful to a customer. An ecommerce SEO services agency is a good resource that your business can tap into to make sure you stay on top of audience research, content development, and optimization. While this is a time-consuming process, there is no better investment than investing in your customers. An ecommerce SEO agency can help you deliver a well-rounded experience to your customers by identifying how you create value, strategizing ways to highlight your USP, and helping you measure your inbound marketing efforts.
Go the Extra Mile With Customer Service
One of the best ways to help your ecommerce business stand out is by delivering exceptional customer service. From how your customer feels when they come across your content piece, to how convenient they find your website, to how quickly you respond to their questions, every bit of customer interaction is a way for your business to demonstrate customer service. Pet food retailer, Chewy is a great example of thoughtful customer service, which is based on a deep understanding of their customers. Your gesture can be as small as adding a personalized thank you note in the package, or as big as delivering presents to a customer on their birthday. It is not the size of the gesture that will matter to your customer, it is the level of service you deliver.
Be Consistent in Service and Communication
One of the biggest things a brand can do for itself is to be consistent. When a brand is inconsistent, so is its reputation. There are many ecommerce companies that have a completely different persona across channels. If your website says you deliver great customer service, then it is imperative that your entire team delivers on this promise. Not only is this important for your customers and your brand, but this is also an important way for you to stand out from the competition. When there are so many ecommerce retailers, who don’t deliver on their brand promise, your business can attract customers by simply being consistent.
There are many ways, big and small, that ecommerce businesses can stand out from the crowd. However, working on being useful, delivering excellent customer service, and being consistent are some of the major levers you can pull to ensure your business is a customer favorite.