Close Menu
    Facebook X (Twitter) Instagram
    • Contact Us
    • About Us
    • Write For Us
    • Guest Post
    • Privacy Policy
    • Terms of Service
    Metapress
    • News
    • Technology
    • Business
    • Entertainment
    • Science / Health
    • Travel
    Metapress

    How To Successfully Minimise And Respond To ‘Abandoned Carts’ In E-Commerce

    Lakisha DavisBy Lakisha DavisJune 16, 2023
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    How To Successfully Minimise And Respond To 'Abandoned Carts' In E-Commerce
    Share
    Facebook Twitter LinkedIn Pinterest Email

    If you own and run an eCommerce website, then you will be all too familiar with the disheartening feeling of seeing a potential customer abandon a full basket and checkout. The good news however, is that there are a number of things that you can try that will not only help to successfully minimise the number of ‘abandoned carts’, but also turn some of those website visitors around.

    1.    Offer free shipping

    Offering your customers free shipping on your products is a very effective way to reduce the drop off rate. The fact is, websites that offer free shipping often have much higher conversion rates. And the best part? You can factor the cost of shipping in your product mark-up.

    2.    Allow guest checkout

    Yes, the ideal goal is for every website visitor to sign up on your eCommerce store and become members, however, if you make it a requirement in order to purchase anything, you will lose business.

    • Guest checkouts are faster.
    • You can always ask customers to sign up later.
    • It reduces shopping cart abandonment by a huge margin.

    3.    Offer more payment options

    Roughly 10% of all abandoned carts are due to the eCommerce store not accommodating their preferred payment option.

    Don’t worry, you don’t necessarily have to jump on the Crypto bandwagon, but it’s worth offering a little more variety. For example, not everyone uses PayPal or Stripe; some may prefer Wise or Apple Pay.

    While it might feel unnecessarily complicated on your part having to offer so many different options, if it means a potential 10% more business, it’s definitely worth it.

    4.    Implement exit popups

    Exit popups are essentially little windows that appear in the centre of the screen when a website visitor tries to abandon the website.

    For example:

    • “Sign up today and enjoy 15% off your first order!”

    Some users that were committed to leaving your store and shopping with an alternative website might just have all the encouragement they need to stick around and spend their money with you!

    5.    Make the checkout process painless

    You must offer your potential customers the path of least resistance and that means making the checkout process nice and easy.

    For the best results you should consider split testing various checkout processes and seeing which has the highest conversion rates. You can then fine tune and dial in from there.

    Oh! And don’t forget a progress indicator (a little bar at the top of the webpage indicating how far along a customer is in the checkout process).

    6.    Use social proof

    The more trust signals you have on your website, the more likely your website visitors will be to sign up. Use your existing customers’ 5* reviews and satisfied comments to your advantage!

    While not an eCommerce store, this agency that offers SEO services in Sydney has 500+ 5-star reviews and 100+ client case studies on their website, thus demonstrating to their prospective clients that they have plenty of proof in the pudding.

    It works.

    7.    Improve your page load speed

    Page load speed is arguably the most important point on this list.

    • Aim for between 0 and 5-seconds (5-seconds max!)
    • Conversion rates drop by 4.42% for every second waiting (between 0 and 5-seconds).
    • 2-seconds for optimal conversions.

    If you invest in a fast website and optimise for superior performance, you’ll have a much easier time of keeping those customers around long enough to check out with a full basket!

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Lakisha Davis

      Lakisha Davis is a tech enthusiast with a passion for innovation and digital transformation. With her extensive knowledge in software development and a keen interest in emerging tech trends, Lakisha strives to make technology accessible and understandable to everyone.

      Follow Metapress on Google News
      How to Use Infrared Thermometer for Cooking
      September 18, 2025
      How Artificial Intelligence is Redefining Music, Movies, and Games
      September 18, 2025
      Onboard 500+ Employees in a Single Day with Zero-Touch Enrollment MDM
      September 18, 2025
      Are Stake Canada Bonuses Actually Worth It? Pros, Cons & Hidden Costs
      September 18, 2025
      Essential GSE Procurement Guide: What Fleet Managers Need to Know in 2025
      September 18, 2025
      From 100 Hours to 45 Minutes: The New Economics of Content Creation
      September 18, 2025
      How Push Notifications Can Increase Restaurant Bookings?
      September 18, 2025
      Lace vs. Skin: Which Hair System Base Should You Actually Choose?
      September 18, 2025
      Top Wholesale VoIP Providers for Termination and Origination in 2025
      September 18, 2025
      Why Depression Doesn’t Have to Define the Future
      September 18, 2025
      Untangling Medicare: A Clearer Path Through a Complex System
      September 18, 2025
      The Most Heartfelt Christmas Gifts Aren’t Found in a Store Aisle
      September 18, 2025
      Metapress
      • Contact Us
      • About Us
      • Write For Us
      • Guest Post
      • Privacy Policy
      • Terms of Service
      © 2025 Metapress.

      Type above and press Enter to search. Press Esc to cancel.