Today, the digital landscape is a whirlwind. From frenzied fan moments at international concerts to viral memes, there’s no end to social media content. Thanks to the millions of users, brands of all sizes from across the globe are leveraging social media’s potential to go viral, build brand awareness, expand their customer base, and boost sales.
However, “going viral” doesn’t merely depend on a stroke of luck. To catapult brands into the spotlight through experiential & event marketing, it’s crucial to understand the audience and create content that compels them to share for awareness or to have a hearty laugh.
Uniqueness, humor, and emotional resonance are key factors that spark interest in the target audience, whether it’s a heartwarming animal video, a social justice campaign, or a stand-up skit. This article will explore the core principles of virality and highlight some proven tactics so your brand can have its viral moment.
Key Factors to Consider to Build Engagement and Create a Global Impact
Viewers love unseen content that’s out of the ordinary, and also:
Relevant
You should research the subjects and trends your target audience is interested in. By learning about people’s values and passions, you can develop marketing strategies that resonate with them and encourage organic shares.
Visually Appealing
Don’t skimp on using high-quality images. Vibrant and eye-catching content attracts more viewers in this age of short attention spans.
Valuable
Offering value is everything. You will build curiosity and inspiration while entertaining your target audience by providing factual data and giving them what they want to know and see.
Creative
Marketing campaigns are more likely to go viral when the idea is original and innovative. If your content is creative and fresh, people will love and organically share it to increase engagement.
Shareable
The primary aim of viral content is to create buzz about the brand and engage users in interactions. This virality is only possible through multiple shares, which could stem from hashtags, imagery, or giveaways.
Actionable
Posting “good” content is not enough. It should compel the target audience to think about the context and engage with it by sharing, commenting, or participating in the promotional activity.
Tips on Creating Your Next Viral Moment Like Top Brands
High-quality content draws viewers in, boosts client participation, and quickens engagement. Use these tried-and-true strategies that well-known brands employ to your benefit:
Identify Your Audience’s Emotional Drivers
People often feel compelled to share “good” content because they can relate to it emotionally. Content goes viral because of emotions like surprise, joy, or rage. Consider more than just selling your goods. Recognize the feelings and discuss a meaningful and universally relatable topic.
Get the Audience Involved
Do you recall the ALS Ice Bucket Challenge? In 2014, the social media campaign to increase awareness of the neurological disorder gained millions of shares, thus inspiring people from all walks of life to join and challenge others. Make your content fun and easy to participate in. Whether it’s a hashtag, movement, or challenge, allow customers to get involved and share their thoughts.
Partner With Influencers
Influencer partnerships are the most common marketing effort to increase a brand’s chances of going viral. Popular influencers like MrBeast, Kylie Jenner, and Addison Rae have millions of followers. By endorsing a brand, they raise its profile, attract consumers, increase sales, and boost return on investment. Look for influencers whose work aligns with your brand voice to make the collaboration seem natural and reach a larger audience.
Timing Is Everything
It is impossible to overstate how crucial timing is to going viral. Even the best content can fail if you don’t release it on time. Be mindful that memes and trends evolve. Seek out trends that align with your brand and act quickly. Actively engage with your customers to keep them connected with the brand.
Conclusion
The key to producing viral moments is getting the target audience to feel strongly. Your material ought to be timely, relevant, and genuine. It should appeal to human emotions to get your audience to consider its context and spread it naturally. Put these suggestions into practice to produce your viral moment.