Today’s social media users are more skeptical, savvier, and hungrier for content that feels authentic and direct from their peers. Users want to feel a genuine connection and not simply be “marketed” to. That is why user-generated content (UGC) is the future of marketing across popular platforms such as TikTok, Facebook, and Instagram. However, though the approach is new, your partner in this space needn’t be—and UGC Factory has quickly become a partner of choice for e-commerce brands.
UGC Videos: Blending Deep Expertise and Creativity
UGC Factory has already produced over 10,000 UGC video ads, partnered with top brands in the DTC space (including Harry’s, Huel, and ARMRA), and taken many brands from almost nothing to seven figures. This UGC creative agency has proven that it can produce cost-effective, high-quality UGC content at scale.
Among the factors that have made this possible:
- The unique expertise of UGC’s founder
- A unique approach to UGC videos, using proprietary AI and drawing insights from successful DTC campaigns to continuously improve
Deep Expertise in UGC Videos and More
The founder, Dan Ragan, discovered his love for video editing at age 12. He edited and uploaded video content to YouTube during the platform’s early days—long before the rise of TikTok—and has been active in UGC for over 14 years. In fact, Dan led the social media strategy for Jaguar’s Super Bowl commercial, winning Twitter’s Covered Ad Scrimmage Award for the largest brand activation in real time.
His lifelong engagement and expertise in short-form video creation and a background in finance, sales, and project management have allowed Dan to keep UGC Factory grounded yet nimble, constantly adapting to a changing industry. When asked how he has navigated so many shifts in social media trends and the rise and fall of social media platforms, Dan responds, “Building the right team and developing proprietary tools have been key strategies.”
Designing and Improving UGC Videos with Proprietary AI
Today, UGC Factory’s team includes top video editors, creative directors, and UGC creators who consistently design and deliver high-performing ads. The team develops a custom strategy for individual clients and campaigns, selects high-quality UGC creators, edits the videos, and provides fresh ads weekly, freeing up their e-commerce partners to focus on what they love and excel at: creating and shipping products.
This team is able to feed first-party data from clients’ highest-performing ads into a proprietary AI. This makes it possible both to build on insights gained from a previous week’s success and leverage machine learning to create more creative (and even higher performing) UGC ads.
Taking the Leap into Ads with UGC Videos
Today, UGC Factory delivers UGC video ads to over 100 clients. Using their creative team and proprietary AI to learn from recent successes and push their creative capacity, they have assisted both large and small DTC brands in achieving significant growth. UGC Factory is a reliable partner and a proven UGC creative agency for brands looking to establish a genuine connection with their customers through user-generated videos.