What is a hybrid event?
A hybrid event is an event that takes place in a physical environment, with a combination of an on-ground as well as digital audience as well as speakers also attending the event. Hybrid Events are basically a combination of the on-ground and the virtual events.
What is classified as a Hybrid Event?
- Strategic execution of the on-ground event along with seamless incorporation of the virtual speakers as well as attendees.
- An event that caters to both the views weather On-Ground or Virtual Viewers: All viewers have a similar experience of the event.
A lot of effort is put into planning the on-ground event and a similar effort goes in planning on a Virtual Event, as the experience of an attendee’s journey needs to be as seamless, engaging, fun, grander than life that it is on an on-ground event.
Why are hybrid events gaining popularity?
Hybrid events have many significant advantages over conventional on-ground as well as Virtual Events, with the primary difference being the huge reach offered by hybrid events. Event planners, Speakers, as well as audiences, are no longer limited by physical or geographical constraints for hybrid events – Anyone in the world may participate in your event alongside actually able to view the on-ground interaction as well at the event.
This emphasizes on another benefit of hybrid events, which is Cost-Effectiveness. Hybrid activities add even more eyeballs, publicity and prospective customers to your activities as regards maximizing your return on investment (ROI).
Look at it this way, instead of hosting numerous (similar) events in various cities across the globe, a single hybrid event can be held across the country or globe for your entire audience (as long as the content you’re sharing at the event relates to everyone in the audience). This saves the Event Organizer from the cost of setting up the (same) On-Ground Set-Up again and again by either transporting it to the various cities or re-creating the same set-up in the different cities & then spending on the various formats of On-Ground Advertising to gather the Audience for the event. Be it Radio, Print, Banner Hoardings etc. A Virtual Events saves a lot of time, effort as well as cost to host one single event, that helps your audience experience the on-ground set-up, alongside reaching all your audience across various other cities as well. That is the power of a Hybrid event, in a nutshell.
Hybrid events include many plus benefits for you and your organization:
1. Increased Reach & Attendees Participation
2. Stronger Engagement with both the On-Ground as well Digital Audiences
3. More Effective Prospects for Sponsorship
4. Reduced risk to the Ecosystem
5. Costs for Travel Minimized
6. Boost the Marketing Pipeline Year-Round
7. Return on Investment increased
8. Valid Data & Metrics
9. More Flexibility
10. Addressing Changing Consumer Needs
In conclusion, Hybrid events are the new age of events that bring together the best of both worlds and are closing or bridging the gap between virtual and on-ground events. With having the versatility of reaching the right audience in the most efficient way, a hybrid event is what we can expect to be the future of events in the industry of events.
