The world is witnessing quite a stressful phase in terms of market and money, and the rivalries between some nations have also affected the situation a lot. The past few years were marked by the downfall of the business world because of the pandemic, and it became really hard to get back on track due to continuous new variants. There were back-to-back lockdowns which made business go from riches to rags.
The year 2022 seems like the happiest year as it has brought things to normal, and the world is breathing again like it was meant to be. While the celebrations do happen around the world, India’s festive season is the one that is much awaited by all multinational business corporations. Indians’ way of celebrating festivals is appreciated and admired throughout the world, and people follow some celebrations in their countries just to gather that joy from the celebrations. With the current buzz in the market, it is expected and speculated that India’s festive season in 2022 will bring a big boom for the entire business world.
People love celebrating festivals with their families, relatives, and friends in India, which leads to the scope of gifting. The gifting market has always been a booming sector in India, and it is only expected to witness good growth. The brands that are into gifting are exploring new areas where they can trigger the audience to do more gifting. And the availability of amazing and unique Karwa Chauth gift ideas for husband on gifting portals, blogs, e-commerce websites, and doorstep delivery applications proves it well enough. From useful items to quirky things, the options are just countless for all the upcoming festivals like Bhai Dooj, Dhnateras, and Diwali.
Indian people are deeply rooted in their culture and traditions, and the belief that festivals bring lucky times is forever. Businesses understand that very well, and they go all out to roll out offers and discounts on their products and services during the festive season. From buying simple small things to getting their hands on expensive things like cars and homes, Indians do it all. As the Navratri festival is going on, organized and unorganized sectors are witnessing good sales. From Maa Durga idols made from clay to the idols made of precious metals like silver and gold, the festive purchasing is rolling on a fast track.
There are many new startups that have been waiting for the festive season with much eagerness because they understand what capability it has to give their business the perfect boost in terms of popularity and revenue. And as things are normal now and almost all the areas are enjoying no restrictions related to COVID-19, it is quite certain that many startups will enjoy a good business run.
There is one more element that will be adding to the good business number during the festival, and that is the trend of loving self among people. From clothing to automotive and from skincare to healthy eating, it has been seen that people love to spend on themselves, unlike before when they tended to save more. And another thing is that people are rooting for happiness, and they are making efforts for it. Buying a designer Karwa Chauth Thali or buying a pack of scented candles for Diwali is just another way of living the moments to their best, and that is one thing that millennials have made the world understand.
The tourism sector is also expecting a great business run as the Indian festive season falls at the beginning of winter and people love to travel across the country and the world during winters. And the tourism sector gets business to many other industries like hospitality, restaurants, and shopping. The expectations are really high, and the businesses are prepping for it with full force. The turning of efforts into sales and revenue has started with Navratri.
The share market does not have a good run right now, and the competition among businesses has also made them minus their profits from the overall revenues. Let’s hope the festivals will bring luck and prosperity to the people and the businesses.