In the world of off-roading, few names evoke as much excitement and admiration as the Mahindra Thar. Now, with the introduction of the Mahindra Thar ROXX, this iconic vehicle has been reimagined to offer an unparalleled blend of luxury, performance, and versatility. Let’s dive into what makes the Thar ROXX a game-changer in the Indian automotive landscape.
The Evolution of an Icon
The Mahindra Thar has long been synonymous with rugged adventure and off-road prowess. Its lineage can be traced back to the original Willys Jeep, which has been part of India’s automotive history for over seven decades. The Thar ROXX, however, takes this legacy to new heights by combining the vehicle’s legendary capabilities with modern luxury and technology.
Not Just Two More Doors
At first glance, you might think the Thar ROXX is simply a five-door version of its predecessor. But you’d be mistaken. The addition of two doors is just the tip of the iceberg when it comes to the transformations this vehicle has undergone. The Thar ROXX represents a quantum leap in terms of sophistication, comfort, and technology, all while retaining the DNA that made the original Mahindra SUV a cult favorite.
Key Dimensions:
- Length: 4428 mm
- Width: 1870 mm
- Height: 1923 mm
- Wheelbase: 2850 mm
- Seating Capacity: 5
Luxury Meets Adventure
Exterior Elegance
The Thar ROXX makes a statement even before you step inside. Its bold stance is accentuated by:
- A redesigned grille that exudes confidence
- Striking C-shaped LED DRLs that catch the eye
- Projector headlamps for superior visibility
- Stylish dual-tone alloy wheels that complement its muscular profile
- Rectangular LED taillights that add a touch of modernity
These design elements combine with color options like Nebula Blue, Stealth Black, Deep Forest, Everest White, Burnt Sienna, Battleship Grey, and Tango Red (all with Black accents) to create a vehicle that is as comfortable in the urban jungle as it is on mountain trails.
Interior Opulence
Step inside the Thar ROXX, and you’ll be greeted by an interior that rivals premium SUVs:
- A panoramic sunroof that brings the outdoors in
- Plush, ventilated front seats for ultimate comfort
- Dual-tone upholstery that screams sophistication
- A spacious second row with a bench seat layout, perfect for family outings
- Rear AC vents to keep all passengers comfortable
The Thar ROXX doesn’t just offer more space; it offers a more luxurious way to experience adventure.
Cutting-Edge Technology
The Thar ROXX is not just about brawn; it’s got the brains to match. The technological features include:
- A state-of-the-art 26.03 inch touchscreen infotainment system
- Wireless Apple CarPlay and Android Auto connectivity
- A fully digital color instrument cluster for all your vital information
- A Harman Kardon-tuned sound system for an immersive audio experience
There are also both front and back cameras
These features ensure that you stay connected and comfortable, whether you’re crawling over rocks or cruising down the highway.
Performance That Excites
Power-Packed Engines
The Thar ROXX offers two potent engine options:
1. The 2.0-litre mStallion turbo-petrol engine:
- 2.0-litre Turbo Petrol Direct Injection (TGDI), mStallion engine
- Power output: Up to 130 kW (160 hp) @ 5000 r/min
- Torque: Up to 380 Nm @ 1750-3000 r/min
2. The 2.2-litre mHawk diesel engine:
- 2.2-litre Diesel Common Rail Direct Injection, mHawk engine
- Power output: Up to 128.6 kW (150 hp) @ 3500 r/min
- Torque: Up to 370 Nm @ 1500-3000 r/min
Both engines can be paired with either a 6-speed manual or a 6-speed automatic transmission, offering customers the flexibility to choose their preferred driving style.
To truly appreciate the exhilarating performance of these engines, we recommend scheduling a test drive at your nearest Mahindra dealership. Experiencing the Thar ROXX’s power and handling firsthand will give you a real sense of its capabilities both on and off the road.
Off-Road Capabilities
While the Thar ROXX has gained luxury and comfort, it hasn’t forgotten its roots. It still offers:
- 4×4 drivetrain with manual shift and low-range gearbox (on select variants)
- Electronic Locking Differential (ELD)
- 650 mm water wading depth
- 4XPLOR Terrain modes: Snow, Mud, and Sand
- CrawlSmart: Automatically adjusts throttle response for obstacle detection
- Intelliturn: Assists with tight turns in off-road conditions
- Best-in-class approach (41.7°), departure (36.1°), and ramp-over (23.9°) angles
Safety First
In the Thar ROXX, adventure doesn’t come at the cost of safety. The vehicle is equipped with:
- Six airbags for comprehensive protection
- Electronic Stability Program (ESP) for enhanced control
- ABS with EBD for reliable braking
- ISOFIX child seat mounts for family safety
- Advanced Driver Assistance Systems (ADAS) including:
- Lane Keep Assist
- Adaptive Cruise Control
These features make the Thar ROXX one of the safest off-roaders in its class.
The Lifestyle Statement
Owning a Thar ROXX is more than just having a vehicle; it’s embracing a lifestyle that embodies adventure, sophistication, and versatility. This isn’t just a car – it’s a statement about who you are and how you choose to live your life.
- Crave adventure but don’t want to compromise on comfort
- Appreciate heritage but demand modern technology
- Want a vehicle that’s as comfortable in the city as it is in the wild
The Mahindra Thar ROXX is designed for those who seek a vehicle that can handle daily commutes, weekend getaways, and challenging expeditions with equal aplomb. It offers a unique combination of off-road capability, modern comfort, and versatile functionality, making it suitable for a wide range of lifestyles and preferences.
The Thar ROXX is not just transportation; it’s a companion for life’s journeys, big and small.
Pricing and Availability
The Thar ROXX comes in six variants to suit different needs and budgets: MX1, MX3, MX5, AX3L, AX5L, and AX7L
The Mahindra Thar ROXX starts at an attractive price point of Rs. 12.99 lakh for the petrol range and Rs. 13.99 lakh for the diesel range (ex-showroom prices for the 4×2 MX variant). This competitive pricing makes luxury and performance accessible to a wider audience.
For those eager to get their hands on this marvel, Mahindra is now accepting offline bookings at dealerships across the country. It’s advisable to visit your nearest Mahindra dealership to experience the Thar ROXX in person and place your booking. To find the closest dealership to you, you can use Mahindra’s official dealer locator tool on their website, making it easy to connect with a local dealer and take the next step towards owning your Thar ROXX.
Conclusion: Redefining the SUV Segment
The Mahindra Thar ROXX is more than just an upgrade; it’s a reimagining of what an SUV can be. It pushes the boundaries of the Thar legacy, offering a perfect blend of its iconic history with future-forward features. Whether you’re an off-road enthusiast, a tech-savvy urbanite, or someone who simply appreciates fine engineering, the Thar ROXX has something to offer.
With its combination of rugged capability, luxurious comfort, advanced technology, and safety features, the Thar ROXX is set to become the new benchmark in its segment. It’s not just a car; it’s a statement—a declaration that you can have it all: adventure, luxury, and performance, all wrapped up in one iconic package.
The Mahindra Thar ROXX isn’t just continuing a legacy; it’s creating a new one. Are you ready to be part of this exciting journey?
Take the first step towards adventure and luxury – book now your Mahindra Thar ROXX!