Now that we’re in the middle of a pandemic, the world is at a standstill. Because of the guidelines set by governments and health experts, a lot of people are now spending more time at home. As more people are now at home, social media platforms such as Facebook is a good way to pass by time.
Even though the pandemic has hit hard on the global business sector, businesses, and even small-time entrepreneurs, we should take advantage of the number of people present online. With that said, why not create ads for your business on Facebook and enjoy the visibility it brings to your business? Here are some tips to help you get started with your Facebook ads.
Be Familiar With SEO
Although ads and SEO or search engine optimization might not have a lot of things in common, both play an integral role in your business to become successful. SEO is a process that enables a website to rank high in the search results page. You might ask, “What does it have to do with Facebook ads?”
For one, some words in the ads might need tools that monitor character count, grammar checkers, and plagiarism detectors just like with any high-quality content that’s optimized for better search engine results. Being familiar with how SEO works can certainly give you an advantage when creating ads for your business.
Prioritize Buyer Persona
Businesses have a different target audience with varying needs. And creating a buyer persona is one foolproof way to augment designs for Facebook Ad to help your business serve customers through the best ways possible. The first thing you need to do is write down a persona for each potential customer type. Male or female?Job title and profession? Age bracket? What are the problems that your target audience hopes to resolve by using your product or service?
When you finally have your ideal buyer personas, you can now design a Facebook Ad along with laser-focused targeting that directly addresses the issues of each persona.
Using Testimonials From Consumers
Everyone likes to be part of something where they can express their ideas, opinions, concerns, likes, and dislikes. When you see other people talk about a viral picture or video on Facebook, you also want to join in and assert how you feel.
When you see something that piques your interests, you join in by posting a comment to show that you agree and like the relevant status. The same thing applies when you see testimonials from customers, it stimulates an area of your brain as if to say, “ Join the group. Buy this product. Avail our services.”
Hence, if you create a Facebook Ad, make the most out of it by including testimonies from consumers. If you can’t make your ad talk for your business, then let the testimonies do the talking.
Initiate a Sense of Urgency
There’s nothing more frustrating than losing a great deal just because we’re late. It’s all about the principle of loss aversion: a person feels bad when he or she misses out on something. However, he or she feels worse when he or she loses something. And this, my friend, is another efficient way to spice up your Facebook ad.
Creating a sense of urgency and scarcity could mean catching the attention of your audience by using irresistible deals. You must induce a sense of FOMO or fear of missing to your audience. Take your cue from Amazon’s flash sale deals that usually amounts to 30% up to 60% off deals.
Utilizing Facial Images
According to the research conducted by Caltech, a particular group of cells in our brain called the amygdala, spikes up when we see a face. It also has something to do with pareidolia, a psychological occurrence that makes a person look for faces in regular objects such as toilets and stoves.
The lesson here is that people love seeing faces. It’s an occurrence that naturally happens in the brain. Thus, take advantage of it, and add a dash of science in your Facebook ads. Humanize your products, and make the customers feel attached!
Use Location-Specific Images
One of the perks of Facebook Advertising is that it’s easy to create multiple and geo-targeted campaigns. However, you’re not truly harnessing its full potential unless you change the content of your ads to complement your target region.
It’s the element that lacks in most Facebook ads, but it’s also something that old-school marketers and advertisers caught onto. If you’re going to shell out money to earmark customers in affluent urban areas, you need to capitalize on it to convey a more targeted and personal message in your campaign.
Consider the Consumer’s Rational and Emotional Sides
When it comes to buying, our emotional side has a lot to say. Simple product features may convince the rational side of some users. However, it does not affect their emotional selves. Our emotional sides don’t care about features, it wants benefits.
For example, a person doesn’t want to be a millionaire to have money. The person wants to acquire the lifestyle and perks of being rich. The same logic applies to your business. A consumer doesn’t just buy a product because of its features. He or she buys it to resolve his or her problems.
Using Facebook’s Event Response feature is another proactive way to make your ad visible and engaging. Persuasive phrases such as ‘Join us’ strengthens the fact that it is an actual life event. It also renders your campaign a homely feel.
For instance, if you wish to set up a mini food festival to showcase your homemade delicacies, you use an image of an appetizing picture of say, apple pie, then use friendly connotations. Nothing is more convincing than setting up an event where everyone can enjoy and relate.
In A Nutshell
Facebook ad creation is challenging to pull off. There’s a gamut of variables that go down the drain on trial-and-error phases before you get the conversions. Thus, you need to start with your ideal placement which in return should complement the objectives of your campaign.
Then create the right value propositions that will catch the attention of your target audience. You must also combine both emotion and logic to promote the value of whatever it is that you’re advertising. Also, images should be evocative and visceral for your ad to be able to convey their message to different categories without using too many texts.