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    Mohammed Asibelua Appointed Chairman of FPG Brands Africa

    Lakisha DavisBy Lakisha DavisMay 13, 2025
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    Mohammed Asibelua Appointed Chairman of FPG Brands Africa
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    In addition to his role as Equinox Group Limited’s executive chairman, Mohammed Asibelua is also an advocate for change in Nigeria, creating conversations surrounding issues as complex as food security, unemployment, education standards and renewable energy. This article will look at Mohammed Asibelua’s recent appointment as chairman of FPG Brands Africa, a strategic decision announced in May 2024 that marked the start of a new phase for the company’s operations in Nigeria.

    As the conglomerate’s new chairman in Nigeria, Mohammed Asibelua will be responsible for FPG Brands’ operations in the country, leading development and expansion of products in the Nigerian market. Mr Asibelua’s role will be fundamental to strengthening the company’s presence in the country by promoting strategic partnerships with both the private and public sectors.

    Mohammed Asibelua will also be leading the expansion of FPG Brands’ software department in Nigeria, a move that centres around strengthening the company’s reputation as a market leader in technical solutions across the African continent. Mr Asibelua will lead all FPG Brands businesses in the region, focussing on innovation to expand the brand’s reach and meet local needs.

    Mohammed Asibelua’s appointment reflects the confidence of the FPG Brands board in his ability to guide the company in a dynamic and competitive market like Nigeria. His leadership will be crucial to implementing strategies ensuring the group’s sustainable growth both within Nigeria and across wider Africa.

    FPG Brands operates with the ethos that strong brands are the cornerstone of every successful business. With more than a decade of industry experience, FPG Brands’ mission is to transform ideas into commercial success and visions into reality. Founded on the principles of exceptional service, quality and innovation, the company excels in developing and strengthening brands across a diverse range of industries. FPG Brands’ comprehensive portfolio reflects the group’s commitment to excellence, encompassing an array of prestigious brands that are synonymous with quality and trust.

    In June 2024, FPG Brands announced that the organisation welcomed its first Pharbox drive customer, having added the Vera Cruz Drugstore Network to its growing family of partners. This marked an important milestone, reinforcing FPG Brands’ unerring commitment to providing innovative and effective solutions in the pharmaceuticals sector.

    Pharbox is an innovative new model that enables clients to purchase medicines and pharmaceutical products via the Pharbox website, through the app or in partner stores, either collecting their items or receiving delivery of their order within 25 minutes. Created to revolutionise medicine delivery and expansion in Mexico, Pharbox is a Brazilian brand that is pioneering the field of drug delivery, having recently taken bold steps in its journey of expansion and innovation. In October 2024, Pharbox entered into a partnership with the Salinas de Mexico group, introducing Pharbox’s expertise and private label products to the Mexican market, promising to revolutionise access to health care and improve health and wellbeing across the nation.

    In addition to providing deliveries, Pharbox also introduced the first autonomous pharmacy to Brazil, facilitating immediate collection of a wide range of products from hotels, hospitals, shopping centres, airports and condominiums. Pharbox’s innovative model is disrupting the pharmaceutical industry, providing the utmost in speed and convenience. Offering access to a vast array of products and services including over 40,000 pharmaceuticals products, Pharbox caters to a wide range of health needs, providing 24-hour access to services and a company guarantee that promises delivery within 25 minutes.

    At the heart of the FPG Brands lies a team of dedicated professionals who leverage their industry expertise, creativity and deep understanding of consumer needs, working hand in hand with clients to create customised strategies capable of driving growth and enhancing market relevance. Rather than merely cultivating brands, the group builds success stories, with its portfolio ranging from disruptive start-ups to market-leading companies. Each enterprise backed by FPG Brands reflects the group’s shared commitment to excellence and customer satisfaction.

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    Lakisha Davis

      Lakisha Davis is a tech enthusiast with a passion for innovation and digital transformation. With her extensive knowledge in software development and a keen interest in emerging tech trends, Lakisha strives to make technology accessible and understandable to everyone.

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