In 2023, the total consumer spending on online shopping was higher than on online shopping, which is 63% and 37% respectively. So we can say that online shopping is at its peak. Choosing the right ecommerce website template in HTML is crucial for the success of your online store. One of the key decisions businesses have to make is whether to opt for a responsive or a non-responsive ecommerce template. In this article, we’ll learn the differences between non-responsive and responsive HTML templates to help you make an informed decision.
1. Non-Responsive HTML Website Templates
A non-responsive ecommerce website template is a fixed-layout website template for online stores that does not adjust dynamically based on the screen size or device. This means the layout is going to remain the same regardless of whether a visitor is using a desktop, tablet, or smartphone, increasing the requirement for zooming and horizontal scrolling for smaller screens.
Pros of Non-Responsive Website Templates:
- Simple Development: These templates are easier to develop and customize, making them a quick solution for launching an ecommerce site.
- Lower Cost: Since they don’t adapt to different screen sizes, non-responsive templates are often more affordable due to fewer web development efforts required.
- Predictable Layout: The website’s appearance remains consistent across devices, eliminating unexpected design shifts, because they are static.
Cons of Non-Responsive Website Templates:
- Poor Mobile Experience: Non-responsive templates often frustrate mobile users with a pathetic user experience, leading to higher bounce rates.
- SEO Disadvantages: Highly used search engines like Google prioritize mobile-friendly websites, which means non-responsive templates may rank lower in search results.
- Limited Accessibility: Users on different devices may struggle to browse the site, affecting conversions and user experience.
2. Responsive HTML Website Template
A responsive ecommerce website template dynamically adjusts its layout based on the screen size and resolution of the user’s device. This ensures an enjoyable browsing experience whether the visitor is using a smartphone, tablet, laptop, or desktop.
Pros of Responsive Website Templates:
- Enhanced User Experience: Responsive templates let you build an e-commerce website that provides smooth navigation and readability across all devices.
- Better SEO Performance: Google favors mobile-friendly websites. With such templates, you can build an online store with the possibility of higher search rankings and improved visibility.
- Increased Conversions: Since mobile users can browse and purchase easily, responsive templates may lead to higher conversion rates.
- Future-Proof Design: A responsive design adapts without requiring major updates, even for the latest devices with varied screen sizes.
Cons of Responsive Templates:
- Comparatively Expensive: Building a responsive ecommerce website template in HTML requires more time and expertise, which can be costlier.
- Complex Maintenance: The flexibility of a responsive template can sometimes make maintenance and debugging more challenging.
- Slower Load Time: Responsive designs may have larger file sizes if they are not optimized properly, leading to longer load times.
Which One You Should Choose
Choosing the best ecommerce website templates HTML depends completely on your business requirements. However, choosing a responsive ecommerce template will always be considered a sensible option. There may be some cons with responsive ones, but they won’t be visible to the customers. You can easily build an ecommerce website with slightly higher web development skills.
On the other hand, non-responsive templates may make your website look congested, unprofessional, and incomplete. So, it’s preferred to get a responsive ecommerce website template from a template provider like Bitrix Theme. Here are the possible benefits of purchasing responsive ecommerce templates from Bitrix Theme:
- Affordable prices compared to other responsive template providers.
- Professionally designed website templates.
- Experience in creating some of the best HTML templates for websites.
- Proper documentation to help you with the template utilization.
- Fully customizable templates to tailor the design and content according to business requirements.