Smarter, healthier coffee habits are becoming really popular, with more and more people skipping sugary drinks and expensive lattes in favor of a cup of joe that helps them get their day off to the best possible start.
With a focus on clean ingredients, bold flavors, and no-fuss prep, Javvy Coffee has been a direct-to-consumer hit, and now it’s stepping out of the online shop and onto retail shelves!
From May 26, Javvy’s Protein Coffee, better known as “proffee” will be available at Sprouts Farmers Market stores nationwide. It comes in four delicious flavors: Original, Caramel, Mocha, and French Vanilla, with each scoop containing 10g of premium whey protein, 80 mg of caffeine, and absolutely no sugar!
Javvy Protein Coffee is one of the most healthy, wholesome, and convenient ways to start the day.
What exactly is Proffee? (And Why Everyone’s Talking About It)
Proffee is coffee upgraded with protein.
What once started as a niche fitness hack has gone mainstream as people look to get more out of their morning coffee, and Javvy brings more nutrition, more energy, and more flavor.
Instead of opting for expensive lattes or heavy shakes, people are turning to proffee for a better balance of energy and sustenance as it offers the pick-me-up of coffee and the health benefits of protein to help them stay full and focused, all in one cup.
But not all proffee is created the same.
Unlike gritty homemade shakes or formulas that need a blender to taste halfway decent, Javvy’s Protein Coffee is smooth, satisfying, and doesn’t overcomplicate things. Simply stir a scoop into water or milk, add it to a smoothie, or shake it up on the go.
Where other proffees often feel heavy or overly sweet, Javvy is light, flexible, and easy to make.
Coffee is Evolving—and Javvy Fits Right In
Consumers are over sugary energy drinks and expensive coffees. They want something that works with their lifestyle, not against it, valuing choices that support their wellness goals, keep pace with their busy schedules, and fit seamlessly into their lifestyles.
Javvy’s Protein Coffee is high protein, low maintenance, and 100% guilt-free! With just a single scoop, drinkers get:
- A clean energy boost from real coffee, perfect for early mornings or mid-afternoon crashes
- Protein support for recovery and movement, whether you’re lifting weights or racing to your next meeting
- Better focus and mental clarity, ideal for stacked schedules and screen time
- A filling, crave-curbing drink that actually keeps you going
- Fewer calories and zero sugar, unlike most lattes or protein bars
- All-natural ingredients, with no artificial flavors or additives
And it’s not just for gym-goers. Javvy is also perfect for busy parents, working professionals, students, and anyone looking to simplify their coffee routine.
Built for Real Life, Finally at Your Local Store
For Javvy’s dedicated DTC community, this moment has been a long time coming. After building a buzz online with its natural ingredients, Instagram-worthy recipes, and incredible flavor, Javvy Protein Coffee is finally available in stores.
The Sprouts rollout puts the brand directly in front of consumers who prioritize wellness and are searching for healthy coffee alternatives.
As Co-Founder and CMO Brandon Monaghan puts it: “People want healthy, better-for-you coffee—but not at the expense of convenience and taste. That’s exactly why Sprouts is such an important milestone for us. It puts Javvy in front of health-conscious shoppers who are already looking for easy functional swaps—and gives them a protein-packed, guilt-free coffee they can actually look forward to.”
With this launch, the brand’s core promise comes full circle: better coffee, made easy. Whether you’re fueling a workout, chasing a toddler, or skipping the line at the coffee shop, Javvy’s Protein Coffee makes healthy routines deliciously doable.
Grab Javvy’s Protein Coffee at your nearest Sprouts Farmers Market store and experience how one scoop can turn your daily coffee into something healthier, more innovative, and built for real life.