Firms in the public relations industry may all have a united goal of getting media coverage for their clients. When it comes down to particulars, however, they each have a slightly different mission.
The top PR firms set themselves apart with a unique approach and philosophy for achieving client success. As such, it pays to know which firms are the best at what they do.
By looking at the mission of the firms listed below, it’s easy to see how each one has earned a prestigious spot among 2023’s top PR firms in the United States.
1. Otter Public Relations supports clients with results-driven media relations
Otter PR’s team of over 40 publicists, writers, and editors is laser-focused on one mission — generating amazing media coverage for every client. Otter PR guarantees results by bringing elite-level, personalized PR professionals to each one of its clients.
Since 2019, this full-service PR firm has served clients with expert media relations, crisis communications, and reputation management. In 2022, O’Dwyers named Otter the fastest-growing PR firm in the United States, and BIG Awards for Business awarded it with the title of Company of the Year.
2. BIGfish Communications redefines industries through strategic partnerships
According to BIGfish Communications, this PR firm’s mission is not only to be recognized as an agency of record, but also as an integral part of each client’s communication team. To achieve this, the team at BIGfish Communications works diligently to build long-lasting client relationships by offering unwavering dedication and strategic guidance.
For 23 years, this boutique Boston PR agency has helped clients build brand awareness, increase sales, and drive new business opportunities. During that time, it has racked up 15 awards from Clutch for its high-impact communications programs and proven PR strategy.
3. BLASTmedia helps SaaS businesses scale
Launched in 2005, BLASTmedia is the nation’s only PR firm specializing exclusively in SaaS companies. Their team employs niche expertise to plug into the SaaS customer journey and secure press coverage that matters.
This highly specialized agency understands the challenges B2B SaaS clients face and helps them get the recognition they need to scale. US Agency Awards named BLASTmedia 2022’s PR Agency of the Year, and G2 ranks the firm as the nation’s most-trusted SaaS PR agency.
4. Rhino Reviews provides proactive reputation management services
Rhino Reviews helps clients manage their brands and maintain their reputations through effective communications strategies. It collaborates with companies to generate positive reviews and monitor negative mentions across platforms such as Google, Yelp, Facebook, Glassdoor, and Indeed. Their team creates customized strategies for their clients based on the reputations they have today as well as their goals for the future.
This firm helps clients take control of online reputations by monitoring online activity every hour of the day. Its mission is to grow positive reviews, and it won’t stop until it sees five stars. Recently, Clutch awarded Rhino Reviews with the title of 2023’s Top Reputation Management Company.
5. Firecracker PR boosts awareness with great stories
Firecracker PR has one mission — to get its clients known by the public at large through media coverage. The firm accomplishes this by telling its client-brand’s story through a non-conventional blend of public relations, search engine marketing, and content marketing.
Firecracker’s founder, Edward Yang, came to PR from the tech sector when he realized so many of his fellow coders and engineers had amazing products, but lacked the flare for storytelling. Today, his team helps clients craft the narrative and take it to the press. Both Clutch and The Manifest ranks the firm among the country’s top minority-owned PR companies.
6. Victorious PR builds credibility for its clients
Victorious PR is on a mission for every brand it represents to become the number-one authority in its respective niche by helping them discover how they are unique, how they affect change, and how they attract attention. It then combines this knowledge with strategic media placements that transform its clients into trusted industry leaders to garner genuine results. Expertise ranks Victorious PR among 2023’s Most Innovative PR and Communications Firms.
As brands continue their search for the best PR firms to fit their needs, they will find those listed here stand out far above the rest. Although each of these six firms boasts different specialties across a wide array of global industries, they all have one thing in common: a results-driven mission to create consistent value for their clients.