Your marketing manager needs to be someone who truly knows your service and not just anyone with a marketing degree. This ensures your sales pitch has real meaning behind it. Don’t just tell your customers what features your service offers, explain them in great detail. More so, explain how these features can help them achieve their business goals.
Take for example that you sell VoIP services. Does your marketing manager truly know them? Does he or she know that in 2016, roughly 36% of businesses were using VoIP technology? That percentage has increased significantly since then. 29% of businesses switch to VoIP for the sole purpose of being able to forward calls to their cellular phones. 25% made the switch because they needed a flexible voicemail system to meet the needs of their customers. And 21% hopped on the VoIP wagon because their business has a great need for simplified interoperability that streamlined business and mobile phone communications. Understanding these types of things is key to marketing endeavors and making sure you can keep up with supply and demand.
One of the best ways to help your business be successful is to leverage various types of solutions to your advantage, and it starts with your marketing manager. There are several types to take advantage of, like demand planning and forecasting and programmatic advertising. Here’s a quick look at both and why you need them.
What Are Programmatic Buying Campaigns?
Humans will always have a part to play in programmatic advertising. Unlike many sci-fi movies, we haven’t reached the part in which machines are taking over the world. We have, however, reached a point in which humans need to be around to help with the execution of programmatic marketing.
Programmatic buying campaigns work great for B2C relationships. They can help brands achieve deeper marketing insights, which makes it possible to improve campaign efficiency. And even though B2C clients benefit from programmatic buying campaigns, this advertising method plays a significant and positive role within the B2B sector, too.
You don’t have to experience a B2B environment to see that advertisers are a bit behind when it comes to programmatic advertising. At first, programmatic in the B2B world may seem incredibly complicated, especially for advertisers because they’re particularly concerned with protecting their brands. But when you pair programmatic with today’s best practice, it becomes possible to achieve multiple advantages.
Here’s a quick look at some of those best practices, why you should care about them.
Devote a Portion of Each Day to Studying Programmatic Advertising
To get the most out of programmatic advertising, you have to understand it. And that’s exactly why you need to study it every day. You work for a company that specializes in programmatic advertising, so yes, you need to be well-versed in how it works. Most importantly, you must be able to present its concept in several formats and languages.
Ideally, you should study programmatic advertising for at least 30 to 45 minutes a day. Here are some resources you can use to explore the varying aspects of programmatic advertising:
- Books
- Podcasts
- Videos
What Are Types of Demand Planning & Forecasting?
- Passive Demand Forecasting: This option is aimed at companies that are well established, have stable and steady income and operate according to a conservative growth plan. Do you have a company that is well established along with a steady source of income? If so, you should definitely consider taking advantage of this type of demand forecasting.
- Active Demand Forecasting: For those who are operating a scaling company and according to an aggressive growth plan, you can easily take advantage of this type of demand planning and forecasting.
- Short-term Demand Forecasting: Short-term forecasting is meant for those who would like to see what the next three to 12 months are going to go like.
- Medium to long-term Demand Forecasting: If you want a look at what the next several years are going to look like in terms of demand, then a long-term forecasting solution is going to work best for you to meet your goals.
Are you ready to learn more about programmatic buying and demand planning? Click here to learn more now.