Odds88, previously known as TradeArt, is stepping into 2025 with a refined focus on tools for sportsbook operators. This shift goes beyond branding. It reflects updates to systems that prioritise fast access to accurate data, better control, and clearer performance tracking.
These improvements aim to support the daily operations of sportsbooks. Odds88 now includes features that respond directly to operator needs, helping them manage growing demand and deliver smooth betting experiences.
Building on Experience
In the last year, Odds88 handled over 1.5 million fixtures covering more than 100 sports. From football and basketball to less familiar formats like NFT-based racing and Japanese boat competitions, the system proved it could manage scale and variety.
Operators using the platform are not limited by geography or sport type. Odds88 gives them the ability to serve a wide mix of players and markets. This level of flexibility makes it a dependable choice for businesses working across multiple regions.
The platform also continues to improve its ability to support special events. Customisation options now allow operators to include local sports and respond to unique betting interests.
Tools That Work in Practice
Odds88 includes practical features that support everyday betting tasks. These range from automatic bet reviews to reliable backup systems that keep markets running when needed. The platform’s layout also adjusts in real time, keeping operators responsive.
Bespoke feeds and market creation are built in. These features allow operators to design offers that reflect their audience’s interests. Risk management tools also make it easier to spot problems early and act quickly.
Further tech updates will continue to support real-time reporting, promotional controls and pricing visibility. These additions are all geared towards making operations smoother and more accurate.
Ready for Different Business Sizes
Odds88 supports a range of operator types. It can scale to match the demands of major sportsbooks or fit with smaller, focused teams.
Its modular setup means that operators can add or remove tools as needed. Reporting functions are live and easy to read. This makes it simple to adjust without disruption.
The updated interface helps operators understand their data. Filters by sport, region or customer type give insights that guide faster decisions.
Data That Drives Results
Fast pricing and consistent data are key to customer trust. Odds88 supports this with strong feed control and fast updates across all systems.
It works with integrations such as a sports odds api, helping operators cut down on manual input. That saves time and ensures stable performance across mobile and desktop platforms.
This API support also allows developers to fine-tune how data is used. Operators gain control over how their services function at every level.
Making It Easier for Players
Odds88 offers tools that help users find and act on betting opportunities quickly. One such tool is sports betting widgets, and these highlight current events, trending bets and offers within a site or app.
Widgets respond to live data and are easy to adjust. They match ongoing promotions and help reduce the time between browsing and betting. This leads to higher engagement.
They also support in-app use, giving operators more ways to connect with players in real time. Flexible layouts mean they fit naturally into any design or platform.
Supporting Teams Behind the Scenes
Odds88 is designed to help operations run with less stress. Its settlement tools work across all integrations and reduce admin tasks. This frees staff to focus on improving the betting experience.
The system is also ready to launch new events or formats without delay. This means operators can respond to seasonal changes and player demand quickly.
Improved management tools let staff pause or update markets easily. These functions become especially important during live betting or peak traffic.
Built by Industry Professionals
The team behind Odds88 brings deep knowledge of sportsbook operations. This shows in how the platform handles volume, risk and technical reliability.
Operators using the system know it can manage pressure. Odds88 also receives regular input from partners, helping to shape updates that improve everyday use.
Scalable Solutions for Real Growth
Odds88 fits a wide range of growth plans. It supports operators during early tests or major expansions. The tools are simple to use and fast to set up.
Its structure allows teams to test offers, reach new audiences and create markets that reflect local habits. This keeps operations agile and responsive.
Clear Direction for 2025
The rebrand marks a functional reset. It brings in practical upgrades focused on stability, usability and flexibility.
For sportsbook operators who want adaptable tools and reliable support, Odds88 offers a system ready for the work ahead. The platform removes friction, responds quickly to demands and allows businesses to grow with confidence.
Odds88 is positioned as a tool providers can trust, shaped by real feedback and delivered with operational clarity.