Smoking Paper continues to be one of the most prominent brands in the online space. Despite its origins as a specialist rolling paper company, nowadays, Smoking Paper has its own unique style and branding that have helped to make it successful in the digital world.
In fact, the Spanish company has become a leading reference among youngsters as a content creator across different online platforms and social media. With its underground look and its fresh and carefree communication style, Smoking Paper has managed to capture the imagination of Millennials and Generation Z through its different content and consumption options.
Smoking Paper’s online and social media success
After almost 100 years in the market, the brand continues to reinvent itself day after day to adapt to the latest trends, and now it is doing in online too. In fact, over the last few years its online reputation has grown significantly due to its cutting-edge services such as its direct WhatsApp contact option.
Its ability to adapt to any platform or social media site, the quality of its content, and the way in which it communicates with younger audiences have all contributed to making Smoking Paper much more than just a rolling papers company.
Nowadays, Smoking Paper has its own unique identity, a defined culture and a very special relationship with its audience who regularly follow its content. It knows how to adapt to each new reality, taking advantage of the wealth of benefits offered by every new platform.
For example, on social media (Instagram, Twitter, Facebook, YouTube…) it posts fresh, current, and highly relevant content for its users across all platforms. Without taboos, restrictions, or serious posts, Smoking Paper has managed to understand its community through improvisation, humor, urban art, and meme culture. That is how, little by little, it has managed to create a very strong online brand identity.
Such is its commitment to being in touch with a younger audience that the brand has put a lot of its efforts into creating content for the latest social media platforms. Its joining of TikTok is a clear example of how Smoking Paper is able to adapt its digital content to work on any social media platform.
When TikTok first came along, the Spanish company did not think twice about the fact that its digital strategy had to be aimed at creating specific content for this new social media platform. Once again, Smoking Paper adapted to a new digital reality to offer interactive, current, and viral content.
However, Smoking Paper’s content is not just read and watched, it is listened to too! The Spanish company has been on Spotify for a while now, helping you to combine two of life’s great pleasures in the company of two great friends. So, if you want to continue to enjoy the delights of Smoking Paper through your ears, why not put on the eclectic “Spotihigh Smoking” playlist on Spotify? Smoking is constantly adding to it so that you can always kick back to the best beats.
If you haven’t done so yet, we recommend giving Smoking Paper a follow on your favorite social media platform (or on all of them!) to discover its unique and original content that you won’t be able to keep your eyes off.