Close Menu
    Facebook X (Twitter) Instagram
    • Contact Us
    • About Us
    • Write For Us
    • Guest Post
    • Privacy Policy
    • Terms of Service
    Metapress
    • News
    • Technology
    • Business
    • Entertainment
    • Science / Health
    • Travel
    Metapress

    SEO Best Practices To Follow in 2023

    Lakisha DavisBy Lakisha DavisDecember 13, 2022
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    SEO Best Practices To Follow in 2023
    Share
    Facebook Twitter LinkedIn Pinterest Email

    SEO is a critical part of any digital marketing plan. However, putting it to work for your brand can be easier said than done — especially when you’re focused on the more immediate aspects of running your eCommerce business.

    The good news? There are some things you can do to maximize SEO potential for everything from driving traffic to your website to building brand familiarity and customer loyalty.

    Reason for a roundup of three best practices to follow for SEO in 2023.

    1. Stop Obsessing Over Algorithms

    It’s easy to get caught up in writing for search engine algorithms. After all, those algorithms directly determine which pages are shown to internet searchers and in what order.

    However, these algorithms also exist for the sole purpose of connecting searchers with the information they’re looking for. The takeaway? The algorithm WILL put your brand first—if your webpages are the best “fit” for a particular search query.

    Search engines are notoriously tight-lipped about the specifics of their algorithms—and they’re always changing. Rather than shooting at the moving target of search engine algorithms, focus on what’s driving them: the user experience.

    2. Start E-A-T-ing

    If you keep the user experience at the forefront of your digital marketing strategies, SEO will follow naturally. Which begs the question: How do you do that, exactly?

    It comes down to three words, which add up to the “E-A-T” acronym: Expertise, Authoritativeness, and Trustworthiness.

    Google and other search engines are looking for pages, authors, and websites that fit the criteria. Again, while these aren’t direct ranking factors, they are their underlying determinants and go hand-in-hand with SEO.

    Some specific ways to signal E-A-T to search engines include:

    • Creating high-quality, people-first content that’s original, helpful, and written by people for people
    • Being transparent about the author’s information
    • Relying on credible sources
    • Maintaining a positive brand reputation
    • Harnessing the power of user-generated content
    • Earning authoritative backlinks from trusted sites

    3. Give Your Website A Refresh

    Optimizing new content for the user experience is just the start. You’ve likely got an existing bank of content and an entire website that could probably be doing a lot more for you in terms of attracting and retaining traffic.

    When many people hear the term “SEO” they think entirely about keywords. But keywords are just the start. Here are some things to consider when it comes to optimizing your website for the user experience.

    • How long does a page take to load?
    • Is it easy to navigate?
    • Do you incorporate attention-grabbing CTAs?
    • Are there high-quality visuals, images, and videos?
    • Is there ample white space?
    • Is it mobile-friendly?
    • Is it secure?

    Again, it all comes down to the user experience, which is based on real human behavior. The more fulfilling an experience your website delivers, the more pleasing it will be to users and search engine algorithms alike. The result? Seamless SEO that WILL yield powerful outcomes.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Lakisha Davis

      Lakisha Davis is a tech enthusiast with a passion for innovation and digital transformation. With her extensive knowledge in software development and a keen interest in emerging tech trends, Lakisha strives to make technology accessible and understandable to everyone.

      Follow Metapress on Google News
      Personalization in the Age of Experience: How Tech is Revolutionizing Everyday Consumption
      June 21, 2025
      Homeowners Choose Soft Washing: A Safer & Smarter Clean
      June 21, 2025
      Why Traditional Radio Systems Need a Digital Upgrade
      June 21, 2025
      The Art of Creating a Cigar Sanctuary: Furniture, Storage, and Style Tips
      June 21, 2025
      Optimizing Daily Wellness: What You Should Know About Low-Dose Viagra
      June 21, 2025
      How Digital Technology Is Transforming Gaming
      June 21, 2025
      Pilates Chapel Hill vs. Pilates San Diego: Which Suits You?
      June 21, 2025
      How a Creasing Machine for Paper Transforms Office Efficiency
      June 21, 2025
      Selling in a Slow Market? Here’s How to Get Your Home Off the Market Fast
      June 21, 2025
      Blast Off with Demo Spaceman: Your Zero-Risk Ticket to Pragmatic Play Fun!
      June 21, 2025
      Dean Political Debater: Redefines Political Debates
      June 21, 2025
      Gwenpool Fortnite: Challenges in Fortnite Chapter 5
      June 21, 2025
      Metapress
      • Contact Us
      • About Us
      • Write For Us
      • Guest Post
      • Privacy Policy
      • Terms of Service
      © 2025 Metapress.

      Type above and press Enter to search. Press Esc to cancel.