Since the beginning of COVID-19, 68% of consumers have much higher expectations of businesses’ digital capabilities. (Source: Salesforce) Many companies seized this opportunity to introduce or upgrade their services in response, providing a new gateway to attract customers. To this day, some may still underestimate the power of a website. However, it is essential for marketing your business, big or small.
According to conversion duo, design director Irwin at web design company Chromatix (Brisbane office), and copywriting lead Alice at Melbourne copywriting agency Neon Bright, “a well-designed website not only lets people know your business exists. It holds immense value and is used for multiple purposes: it is a tool for attracting potential customers to increase future sales, educates existing customers and may also be a recruitment tool to attract more talented staff.”
Are you worried that your website is not performing?
Then please look at the following 2 big mistakes that you may need to fix to avoid losing customers.
1. No responsive website design – users search on their mobiles
Websites on phones are now being expected to be done better than ever because of the boost in the behaviour of web surfing since coronavirus. It is an effective way to allow customers to interact and learn from your brand without being inconvenienced.
A great website responding to different digital devices shows how established your company is, enabling you to win over customers with a lot more confidence.
2. Having hidden or no contact information – users need a way to contact you from your website
Contact information should be placed where it is easily accessible for the customers or clients to find easily and quickly. Many people are still fond of an old-school structure of a separate ‘Contact us’ page, however, it only adds complexity, and most users are time poor.
Contact information shows details such as the value of your company, the dependable staff, location and contact information. It also helps to build an excellent reputation by enabling customers to get in contact with your company as soon as possible.
Looking forward and stay up to date
In this thriving digital age, consumers judge an online store within 50 milliseconds before determining whether to stay or leave. (Source: Sweor). Hence, your website is the key to reflecting your company’s image, products and the services you provide. A bad website not only degrades your business’s credibility but also the trustful relationship between both you and your customers.
When giving your website a makeover, always keep in mind the sole purpose of your website and look over at your competitor’s or other company’s work from time to time. Noting down features you enjoy and dislike about their user experience is a great way to improve these aspects of your website. Since your opinion of your website is biased, always keep an open mind for feedback and discussions from your sales and marketing team for further improvement so you can really improve your game and set yourself apart in your industry.
As always, by investing time and effort to improve your online store, by doing so, you will enhance your current and future customers’ digital experience, as well as gaining a higher brand position. Of course, you can always reach out to a team of digital designers and developers to guide your way!