Youtube isn’t just for fashionistas and food vloggers. Youtube is a great marketing tool for anybody including small and even large businesses. Video is very powerful and Youtube is seen by millions of people every day. If you have a business and are not using Youtube, then you are leaving money on the table.
The reach of Youtube combined with the engaging nature of video is a force that can supercharge your lead generation, branding, and even conversions. Another benefit is that it is free to use.
If you are wondering how to take your business to another level then you should be looking into Youtube as the platform that can get you there. In this article, we will go over what you need to think about when launching a channel on Youtube for your business.
1 – Choose the Format
There are a wide variety of formats the videos for your business Youtube channel can take. The trick is to find the type that will best resonate with your ideal customer or client.
For instance, you could do explainer videos that are easy to produce and will get the message across on how your business, product, or service works. Interviews are also a good way to get your message out there. The key is to make sure that the format matches what your audience is looking for.
The other element that is very important is that the video looks professional. After all, it is going to reflect your business and if it comes across as amateurish then this could actually have the opposite effect of what you are hoping to achieve. Make sure to hire a video production company like Zipinmedia if you don’t already have an in-house team that can produce professional videos for you.
2 – Tell a Story
People can buy from anybody so you have to set yourself apart and make a connection with your ideal customer. This is how video can be so powerful. It allows you to tell the story of your brand and what you’re about in a very engaging way. This allows the viewer to identify with your business or brand and become a fan and not just a customer.
Videos that are salesy before the chance to connect come across wrong and will turn a lot of potential customers off of your brand. Instead of doing that, try to build a relationship with the customer and get them to give you their email in which case you can then market to them on an ongoing basis and send sales materials later one when they’re further into the buyer’s journey.
3 – Collaborate
Influencers in your space can do a lot to help your videos get seen and bring a lot of exposure to your brand. The reason is that the people who follow an influencer are fans so they trust the person delivering the message. If their favorite Youtuber recommends a product or brand then they are likely to take that advice and make a purchase or start following your business channel.
Look for Youtubers who are active on the topic that your product or services represents and then reach out. There are a couple of ways to collaborate and it all depends on the influencer’s preferences.
Even aside from the fans of the influencer, you will end up building trust with others who end up seeing the collaboration. Getting the message out that your business is one that has a good reputation will all come about as a result of the video.
4 – Use Ads
If you don’t want to have a channel on Youtube that needs to be constantly updated with new content, you can make a few videos and then use ads to build your brand. Youtube makes its money off of ads so it makes sense to leverage the platform to be able to gain attention for your business.
Ads on Youtube are some of the lowest costing ones compared to other platforms like Google and Facebook. Since Youtube is now the second largest search engine, you can see some really nice returns on your ad spend especially if you are trying to use it to generate leads.
Conclusion
If you aren’t at least using video to promote your business then you are only taking half measures to ensure success. Using Youtube might not work for every business, but since the cost to get started is so low it makes sense to give it a shot no matter what.