Discover how cloud services worked on scalability and cost savings, applied machine learning analytics, and enabled data-driven decisions.In its landmark strategic migration onto Amazon Web Services(AWS), Soft2Bet has leapfrogged product development cycles, greatly enhanced player experiences and saved at least twice more in infrastructure costs.
The move of Soft2Bet from on-premises analytics to cloud infrastructure placed it as the leading competitive gaming company in Europe by the 2024 reports in detailed case studies by AWS.
A Unified Single Source, Cloud-Based Data Ecosystem
Soft2Bet was established in 2016 with a major focus on crafting customized gaming solutions for casinos and sports. As the company scaled its operations, it encountered the age-old problem of siloed data sources and on-premises, rigid systems. It caused a delay in making marketing campaigns, convoluted support for players, and lagged the accuracy of regulatory reports. The company wanted to advance ways to manage data better for it to attain flexibility with quick-paced European markets thus looking for a way to bring its operation together.
The AWS study case, Snowflake, enabled Soft2Bet Investigation to revamp its analytics platform with a single, cloud-based data foundation. Central to this cause was the elimination of hardware maintenance just when the team was scaling but also provided a single secured repository for all data coming from all different sources. Maintaining security controls uniformly over each input has mitigated most forms of weaknesses and chokepoints that so often plague on-premises solutions used in traditional settings. Untethered from hardware constraints, Soft2Bet can now push toward advanced analytics to drive growth and innovation.
Enhanced Operational Agility with AWS Analytics
Analytics with AWS helped Soft2Bet go deeper into their operations and facilitated faster scaling to address increasing demand. Pushed not only towards data-driven marketing initiatives but also mandated by strong regulatory pressures, the company is now able to move fast and catch new market trends right on time. The entity is improving its marketing driven strategies with enriched data and re-paying compliance strategies enhancing regulatory changes.
- Immense Cost Efficiencies: AWS shifted in immense cost efficiencies, especially for compute resources in infrastructure.
- Significant Cost Reduction: Soft2Bet can trace back a 55% reduction of compute costs to an investment in Amazon Simple Storage Service (Amazon S3) for scalable and secure data storage, along with Amazon Relational Database Service (Amazon RDS) for effortless database management.
- Enhanced Operational Gains: Such savings are accompanied by even bigger operational gains in high availability and minimized downtime, as the services were migrated individually.
Cloud centralization of workloads has reduced the resources that Soft2Bet needs to invest in maintaining on-premises hardware for the same. That clears millstones off the technical teams’ necks, choosing their preference to take strategic moves and increase customer-facing innovations without having to struggle with procurement or installation challenges. With lesser hardware constraints, Soft2Bet has immediately responded by also exploring strategic initiatives towards a better user experience.
Accelerated Innovation and Agile Development with AWS
A major upside of Soft2Bet’s AWS migration is the opportunity to innovate at an unimaginable pace compared to its on-premises setup. The development team is now able to prototype gaming concepts, which in turn thereafter can be improved in hours or days instead of weeks. The team is now unshackled from the numerous complexities associated with involving an actual infrastructure—both front and back—which indeed allows it to quickly test new features, to adjust existing ones to comply with player preferences, which are changing ever so often.
This quick feedback loop produces an experimentation culture, eliciting richer experiences for the user. Be it a minor change in the user interface or a completely new gameplay concept, the company will be able to gather data quickly and adjust its offers. The effect is a more lively product portfolio that strongly resonates with players and underscores the competitive positioning of the company.
Establishing a Virtuous Cycle of Innovation and Insight
AWS management of its data infrastructure enables Soft2Bet to establish a virtuous circle. Increased speed to market leads to more opportunities to generate insights, with those insights then forming the basis for future development. Ultimately, interpretive analytics would prove a lifeline not only in keeping pace with the latest industry trends but also in delivering exceptional experiences that would resonate with a broad and varied audience.
- The successful AWS migration is complete and the company is now working to lift and shift the rest of its systems from on-premises to the cloud.
- This strategic decision will further reduce operational overheads and open new horizons for data-driven insights.
- It strengthens the company’s position as a technological leader within the iGaming sector in Europe.
- With a cloud-first approach Soft2Bet is continuously refining its strategies for investigating growth areas product / development / marketing and regulation rather than remaining reactive.
The achievements of Soft2Bet prove that making a pragmatic approach to migration into the cloud can make great impacts on profitability, scalability, and user satisfaction within a rapidly changing gaming environment. The full transformation of the company’s operations stands as an ideal precedent for companies seeking a way to improve the modus operandi of the infrastructure, increase operational resilience and product innovation.
Soft2Bet’s Research In Strategic Insight And Future Development
Combining Various Data Sources in a Unified Analytics Environment Enables Soft2Bet to Scale and Attach as Many Data Inputs as Necessary Infrastructure Constraint Elimination, therefore, removes the limitation to run proof on a concept. Building capabilities sometimes take less than weeks instead of hours, if the race to stay ahead is to be won in a very turbulent European market characterized by fast movement and strong competition.
“Innovation is in our DNA. The move to AWS will clearly prove the commitment that we have for continuous growth and excellence in all aspects. The change gives the group the ability to scale efficiently, hit a more competitive position in the market, and deliver more engaging experiences to the player base post data investigation. Through embracing change, we move beyond current market moves and into their future,” explains Uri Poliavich, Founder and CEO at Soft2Bet.It continues to explore innovative solutions that will drive growth and make sure its competitive edge keeps sharpening.