Across the globe, the impact of social media continues to strengthen with every passing day, with billions of subscribers keen to see the comings and goings of celebrities and famous people the world over.
With social media becoming part of day to day life for everybody, the way in which users consume the trends on apps such as Instagram and TikTok is evolving into a multimillion-dollar industry.
Of course, there is still a burgeoning market for TV, radio, and internet advertisements, but the speed in which adverts can filter through to the public continues to develop.
Through various social media outlets and Instagram in particular, the speed products can be viewed is hugely appealing for companies looking to develop their brands.
In general, famous faces and/or influencers are used to promote specific products to their captive audience, and having the endorsement of somebody influential on Instagram is often enough to secure an uplift in sales on particular products for manufacturers.
Inevitably, however, Instagram videos are often very 2D and don’t present the full story to consumers and an air of skepticism is always encouraged to buyers when engaging in promotional activity on social media.
Many famous influencers frequently use video technology software to improve their social media products.
Video editing services such as Movavi, NCH Software, and CyberLink all offer advanced video editing technology, screen recording and photography services on both Apple and Windows devices.
Beyond the textbook product placement approach to advertising on Instagram, there has now been an influx of influencers getting paid simply for hitting a number of posts. The number of views and/or followers is also essential when it comes to pushing a product, a game changer in the world of social media advertising.
As Instagram takes hold as one of the most powerful advertising tools on the planet, more and more influencers have turned to mentoring and consultancy roles. From video clinics, through to seminars and workshops, Instagram influencers are set to forge the blueprint for the next generation of social media users. Consequently, they are already reaping the rewards of being ahead of the game in the monetizing of social media advertising.
The technological innovations available to Instagram users are also more advanced than ever before, with the Instagram business feature now available – enabling influencers to keep track of every single follower that comes across their profile.
Trends within the social media world are so fast moving but being able to make money through being an influencer, is a developing industry, which plenty of people are desperate to be a part of.
With over 2 billion Instagram accounts believed to be in operation, it is a captive audience like no other and its financial power is showing no signs of easing.