Cybercriminals have stepped up their activities in the last few years. They are actively working in the e-commerce sphere, using other users’ personal data and stealing customer data in order to rob and enjoy all the privileges. Fraudsters can bypass even the strictest security measures. That is why it is so important to learn how to use modern methods to combat this. This is where frogo.ai comes to the rescue, using the latest tools and approaches. Frogo is designed for diverse industries — from e-commerce and iGaming to CRM systems, marketplaces, and fintech — providing each with tailored fraud detection tools.
If you own or manage an e-commerce site, then you should take the security parameters as responsibly as possible. To cope with threats, you need to familiarize yourself with the main fraud trailers and methods of combating.
Benefits of Frogo.ai to Combat Digital Fraud
Frogo.ai is a comprehensive fraud risk management service designed for any modern business. It combines device fingerprinting, scoring engine (static and dynamic triggers), AI module and graph-based forensic tools. These tools uncover hidden connections between accounts, accelerate the detection of complex fraud schemes like CPA abuse, and assist in internal investigations. The service also helps:
- reduce financial losses through the most accurate fraud detection;
- Its machine learning models spot subtle, previously unseen fraud patterns and evolve with new attack strategies — making detection smarter over time.
- optimize the company’s internal processes through automation tools;
- increase customer loyalty by providing a comfortable experience for each user.
Frogo also offers a flexible, real-time rule management system that allows businesses to create, modify, and update fraud detection rules instantly — adapting to evolving fraud tactics and business needs.
The platform helps with solving key problems faced by modern businesses. Comprehensive fraud protection services help identify multiple accounts, bonus fraud, abuse by partners and other manifestations of dishonest activity. Frogo.ai strives to make the fight against fraud as effective and manageable as possible for the e-commerce sector. Frogo’s tools are fully customizable — businesses can adjust configurations, workflows, and detection logic to align with their specific risk models, operations, and industry requirements.
The Rise of Fraud in E-Commerce
E-commerce fraud is a term that describes various forms of cybercrime in the online shopping sphere. The rise of e-commerce fraud can be explained by the development of internet traffic. Such activity makes it difficult for consumers and sellers to track every action on the platforms. In addition, the problem is complicated by the fact that fraudsters can easily fake online stores. All this allows fraudsters to deceive customers into believing that they are on a real site. As a result, visitors can lose their login credentials and their financial details.
It is very important for website owners to use fraud prevention tools in order to promptly identify possible vulnerabilities and eliminate them. This will improve the efficiency of the e-commerce sphere and increase the level of trust from consumers.
Implementation of Digital Technologies
More and more users are using e-commerce services online. The large number of online transactions increases the growth of fraud and identity theft. Thus, by 2028, the number of active Internet users is expected to be more than 6.6 billion people. New high-tech techniques add danger to the Internet.
Cybercriminals use artificial intelligence, bots, and machine learning tools to carry out fraudulent activities on a large scale and steal other users’ personal data. To stay ahead, you need to adhere to an aggressive fraud protection strategy.
Privacy Threats and Fraud
Identity threats are a challenge for e-commerce. Modern online stores face many problems, including the following:
- With access to user identification data, fraudsters can change delivery locations and other data to redirect goods. As a result, buyers lose their goods.
- With enough personal data, fraudsters use personal data to create new accounts and manage promotions.
- E-commerce sites store a lot of personal information that attackers can use to make fraudulent purchases and re-register on various services.
- If a cybercriminal has access to a credit card, he can use this data to create new accounts and carry out illegal activities. For example, fraudsters often use this approach to return payments.
In addition, fraudsters can use stolen bank card data to access existing accounts and make purchases on behalf of other users. All these vulnerabilities require prompt solutions. For this purpose, specialized approaches and tools are used.
Tools for Detecting and Preventing Fraud in E-Commerce
The e-commerce industry is rapidly developing, so comprehensive fraud protection is very important. To ensure that e-commerce sites can provide high-quality customer service and security, it is possible to implement the following tools and strategies:
- Biometrics and behavioral analysis. These are powerful tools for preventing fraud. Biometrics uses fingerprints to identify a person. This helps to avoid problems associated with compromised data. Behavioral biometrics also makes it possible to identify bots and fraudsters, analyze transactions and user behavior patterns.
- Machine learning and artificial intelligence. The ability to quickly analyze data allows you to quickly record fraud. Thus, with the help of artificial intelligence and machine learning, it is possible to identify patterns in user behavior. This approach allows you to identify criminal activity and make certain adjustments to the company’s work. Frogo’s AI doesn’t rely on static thresholds — instead, it continuously recalibrates behavioral baselines and detects fraud only when actual deviations occur. This dynamic approach minimizes false positives and reduces pressure on operational teams.It also enables full-scale transaction monitoring by analyzing long-term behavioral trends and adjusting detection logic based on historical data.
- Geolocation and address tracking. IP identification helps to identify user violations in the e-commerce industry. If several accounts are working from the same IP address, this means that a fact of fraud has been detected. Geolocation also allows you to check the login and activity location, comparing it with the permanent location.
- Device tracking and reputation. This information is used to create a unique fingerprint of the digital device for transactions. Thus, the likelihood of fraudulent activity by intruders is reduced. This approach allows you to block suspicious actions from unfamiliar devices.
- Automated list management is another key tool. Frogo dynamically updates blacklists, whitelists, and user reputation scores based on real-time behavior analysis, helping block repeat offenders and suspicious identities efficiently.
- Speed check. This is a powerful tool for identifying malicious activity. Speed checking allows you to identify the speed and time of purchase, which makes it possible to block suspicious actions from user accounts. For instant incident response, Frogo can send alerts through messengers, email, or internal dashboards — helping fraud teams act on threats as they unfold.
- Multi-factor authentication. This method allows you to identify users by several parameters at once. Thus, one-time password generators are used for identification on mobile devices. Without this, it will not be possible to activate an account and use personal information.
- Access control is another important layer of protection. Frogo includes a secure admin panel with customizable access rights to prevent unauthorized actions and maintain full control over fraud response operations.
Using passwords to confirm your identity is a more risky and vulnerable method. At the moment, it is recommended to use biometric data and magic links.
In addition, training security personnel contributes to fraud prevention in e-commerce. Proper training is of great importance in identifying fraudulent activities and suspicious activity. Well-trained employees will help reduce the likelihood of vulnerabilities and improve the company’s reputation. Beyond technology, Frogo provides expert consulting to help companies design, launch, and optimize fraud prevention workflows tailored to their business model.
All of the listed methods should be actively implemented in the e-commerce sector. This will help avoid the risks of theft of users’ personal data and ensure a high level of platform security.