Social media reputation has always been quite an important factor in branding. But, in 2024, its impact cannot be ignored, considering the rising trend of digital interactions and the dominating online presence of consumers. Once you have established an impressive online reputation for your brand, it becomes easy to influence brand loyalty, customer trust, and the overall positioning in the market. Don’t worry if you are unaware of how it’s impacting branding in 2024 – because in this blog, we will talk about how social media reputation affects branding in 2024.
Increase Brand Reach and Awareness Among the Audience
For any new brand to thrive in 2024, it is important to increase your brand awareness and reach among the audience. And – it’s almost impossible for a brand to do that without an excellent social media reputation.
For example, a brand with 10k+ followers will undoubtedly attract more engagement than a brand that has just started and has only 1k to 2k followers because the audience already knows the former brand for a long time now, seeing it grow consistently, has probably tried their products/services, and trusts in its ethos and loyalty.
When a brand consistently engages positively and actively with its audience on social media, the chances of its visibility to lookalike audiences tend to increase – resulting in more engagement and exposure.
Besides, when it comes to influencer collaborations, better reach and awareness will help you get in touch with authentic influencers who can help you drive genuine engagement, influence positive word of mouth, and generate organic leads.
If you are new in this domain and have just started working towards your brand’s online reputation, we suggest using a social media analytics tool where you can keep an eye on your growth and identify the scope of improvements using the social media analytics tool dashboard.
Position Yourself As A Thought Leader in the Industry
Gone are the days when audiences solely relied on brand slogans – now, everyone wants to see the face of the brand to relate to its vision and justify its authenticity. And what better way to do it than by establishing yourself as a thought leader on social media?
When you share original and insightful content, such as your personal stories and experiences or something related to your field, your audience derives value from it and perceives you as a trustworthy source of information in that particular domain.
So start engaging with your audience regularly through Q&A sessions, polls, written content, videos, and more to show that you value your audience’s opinions and care about their problems. And eventually, when they start trusting you, they will also begin to trust what you’re preaching.
However, one major challenge many thought leaders face is to post consistently. That’s why you can opt for a tool like Hootsuite to automate the process by scheduling content for an entire week or month in one go. If you want to start by exploring other affordable options, you can use some alternatives to Hootsuite.
Gain Valuable Insights About the Market
Having a social media reputation can be a powerful tool to get valuable insights about your market and industry. First, you can get first-hand experience with your customer’s feedback and preferences on social media as you directly interact with them. Whenever there is feedback, be it positive or negative, you are there to take note, address it, and offer a solution (if possible).
Apart from that, using your social media reputation, you can build a network of like-minded professionals who consistently share valuable resources and knowledge-based information on social media. Such a practice wouldn’t only help you gain knowledge but will also help you monitor the latest upcoming trends in the domain.
Best Social Media Reputation Management Tools
1. Statusbrew
Statusbrew stands out as an excellent social media reputation management tool due to its key features, starting with Engage Inbox, where you can get a comprehensive view of all your social conversations and engage seamlessly with your audience. Alongside, its AI-automated features like sentiment analysis and social listening keep you a step ahead in managing the root cause of the crisis before it becomes a more significant issue.
2. Podium
Podium takes a unique approach to review management and makes the review acquisition process seamless for its customers. The best part is that you can get detailed analytics of these reviews, which can further help you identify early trends and market shifts. Besides, its web-chat widget makes managing customer messaging and integrating promotional message campaigns very easy.
3. Reputation.com
Reputation.com is quite an effective social media reputation management tool, especially for organizations with teams in multiple locations. With its comprehensive cloud-based platform, you can access a unified dashboard that can monitor your brand’s offline and online reputations. The tool also excels in offering real-time reputation scoring, company listings, review ratings, and more.
4. Birdeye
Birdeye offers multiple ways to get customer reviews via emails, texts, and other mediums, ultimately establishing itself as an excellent social media reputation management tool. The platform makes it seamless to track and monitor reviews across various websites with its numerous in-app and platform integrations – thus establishing optimal engagement and enhancing the scope of a positive online presence for brands.
5. BrandMentions
BrandMentions, with its innovative features like brand-related keywords and real-time updates, tend to excel as one of the best social media reputation management tools. The platform stands out because it ensures you never miss a mention of your brand from any social media platform – all thanks to its comprehensive tracking feature. The tool also facilitates strategy insights by allowing users to track and analyze competitors’ keywords and adjust strategies accordingly.
6. Grade.us
Graders, due to its focus on professional review management and customization of review marketing campaigns, has stood out in the industry of social media reputation management tools. Alongside this, the tool facilitates automated review generation, helping build customer trust and social proof. The best part? The tool’s comprehensive dashboard can help you monitor your brand’s review performance, ensuring your brand has an unaffected online reputation.
7. Buzzsumo
Buzzsumo stands out as an excellent social media reputation management tool due to its unique features like social monitoring and deep content analysis. As a user, you can set up alerts for tracking, backlinks, brand mentions, competitive reviews, and more that will provide insights about your brand across different social platforms and help you make an informed decision.
8. Yext
X happens to be one of the leading social media reputation management tools – all thanks to its exceptional customization capabilities, allowing users to tailor almost every aspect of the reputation management process from start to finish. By using its APIs, the tool offers even better versatility in customization – however, it lacks features like customer tracking.
Takeaway
Now that you know how social media reputation will impact branding in 2024, what are you waiting for? Go ahead and start implementing these strategies and tools for your brand. Good luck!