If you’re thinking of outsourcing your search engine optimisation to an SEO company, it’s not only important that you find a company with a proven track record and the ability to generate results for your business, but also one that you can trust to handle your business on a personal level.
SEO in Sydney is one of the most crucial methods business owners can employ to ensure their business stays competitive, relevant and visible in the evolving economic landscape. This article will go over some tips and strategies you can use to discern the mediocre SEO companies from the truly exceptional ones and ultimately find an SEO company you can trust.
Use Search Rankings to Determine who is Good at Ranking in Search
While offline referrals from friends, family and colleagues for other services can be useful, when it comes to finding a good SEO company, you should really only pay attention to the company’s ability to rank itself online. To put it simply, a company specialising in SEO that fails to rank itself on the first page of search results could be an indicator of their ability to rank websites in general. For instance, if you search the term “SEO in Sydney”, the company you’re considering choosing for your business should show up at least on the first or second page of results for this search. While a company’s ability to rank their own website shouldn’t be the only factor by which you judge a company’s ability, it’s a great way to filter out a good number of SEO companies early on in the process.
Good Communication
The world of SEO and digital marketing is full of complex technical jargon, most of which can be difficult for the average business owner to understand. Your prospective SEO company should be able to explain any technical language to you in plain English and terms you can easily understand. Not only does a company’s ability to explain the fundamentals of an SEO strategy to a layperson prove their credibility, but it also adds a layer of trust for the business owner, as the company can explain the results they’re generating or why certain strategies may be underperforming.
Good communication isn’t just about a company’s ability to explain complex technical language, however. All companies that specialise in SEO should be accessible to their clients as much as possible. This means that if you phone the company you’re thinking of outsourcing your SEO to, they should answer promptly instead of your call being automatically diverted to a message bank.
Use a Local Agency
Although restricting your search radius for an SEO company to your local area makes meetings more convenient, the added advantage of choosing a local SEO agency as opposed to a company located in a different part of the world is that the company will have a nuanced and intimate knowledge of your local area. Being close geographically also improves accountability. Offshoring your SEO efforts is risky, as if the company you hire doesn’t deliver results, they can simply take your money and run. A local company will immediately be more accountable and loyal to their clients, as they’ll have a reputation to protect.