Digital signage is everywhere. This is a digital world; everybody and everything is upgrading, nobody wants to stay analog. For companies and sales, analog means losses and death of the business. It is for this particular reason that the mode and methods of digital signage have evolved.
Digital signage can be described as a method of advertisement or customer service which aims to promote an interactive aura with potential customers and also serve as an hub of information for in-house or in-store navigation. Have you ever been to a store and gotten lost or been unable to find your way to a particular section of the mall? Well, digital signage can make finding your way easy for you with the creation of digitized maps or direction pointers. It effectively reduces your stress and need for personal customer or attendant service. This particular platform has been in use for some years and is notable for its unique sales and customer service qualities.
What Is Digital Signage?
Digital signage is a technology that can change the outlook and ambience of any commercial or business environment. As stated earlier, analog signs and models of advertisement are no longer as impactful and productive but digital signage has proven itself to be a better and more effective alternative.
Digital signage is designed to entice customers and potential consumers, attract their attention and deliver messages that are custom made to improve their overall shopping experience. A digital signage display can show graphics, video, and other content on anything from small form factor screens to giant video walls.
What Are The Benefits Of Using Digital Signage?
The real impact of using digital signage cannot be adequately quantified, but when compared to stalls, malls and companies that use analog and print resources you notice a very significant spike in consumer satisfaction, profits, sales and even efficiency in operation. The value and advantages of digital signage are:
1. Decrease Wait Time
To a vast majority of people the most annoying and irritating aspect of shopping or visiting a business (including banks) is the queue or shall we say the wait line. And since this is a digital world, the negative experience can lead to bad consumer reviews on your business and subsequently reduce the number of customers patronizing your business.
However, you can make the queue or wait line slightly bearable, effectively reduce consumer irritation and increase product awareness by simply placing a LED or LCD display by the wait line. The display may contain products and promo information, weather updates, new product debuts, music videos, movies, news and so on. Anything is allowed, as long as you meet your goal of reducing or totally eliminating customers’ perceived wait time.
2. Capture Customer Attention
One of the better known qualities of digital signage is that it has the ability to capture consumers’ attention and impart required messages efficiently. Customers walking into your business place or office can get to know more about your products just from the big flashing LED or LCD screen at the entrance.
Also digital signs are a perfect mode or method of providing information to customers and also for effectively holding attention. Where static signs and audio recordings may seem too boring or generic, video or digitized signs may help people pay attention, learn, and also remember. This increases the likelihood that your message will be heard and absorbed.
3. Promotion Of Products And Services
You can also use digital signage tools for the promotion of your products and services. The beauty of this platform is that you can actually turn it into a marketing tool or strategy. Most digital boards have one central control unit where you can input information and have it replicated on all other digital sign boards that you own. This makes product promotion or advertisement possible and at significantly lost cost too.
4. Improving Internal Communications
One thing every business needs to have access to is a means of disseminating critical information instantly in an efficient manner. This is particularly important for large companies with branches in various cities. Instead of taking the time to call up or reach out to branch managers or supervisors to pass across a critical piece of information, you can just activate an “employees only” signage board and use it to deploy the required information to all your branches at once.
5. Display Ads For Non-Competing Businesses
When you have a significantly high audience or have a strategic placing for your digitized sign boards, you can promote your business and also take advertisement gigs from non-competing companies. Selling ad space will boost your revenue and present you a better return on investment.
Bottom Line
Going digital is never a bad thing these days. You have to always stay one step ahead of the competition, while also keeping an eye on your profit and sales margin. Digital signage here offers the means to do all at once; you get to stay ahead of the competition, improve your workplace harmony and also rake in higher revenues due to increased customers. Digital signage is an investment that won’t ever go wrong.